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A D V E R T I S E M E N T MID CONTINENT CABINETRY UNDERSTANDING THE CUSTOMER IS THE KEY TO SUCCESS MID CONTINENT CABINETRY AT A GLANCE ADDRESS: 3020 Denmark, Suite 100, Eagan, MN 55121 TELEPHONE: 866-802-7892 FAX: 651-234-3398 WEB SITE: www.midcontinentcabinetry.com SALES CONTACT: mcc@mccabinet.com PRODUCT DESCRIPTION: Mid Continent offers both semicustom and stock products: Over 2,500 possible door style, fnish and over wood species combinations and nearly 1,100 cabinet types and sizes. The product offering focus is on choice, customization and design. Choice – More door styles and door-style options, fnishes, cabinet types and sizes, and accessories. Customization – The ability to modify cabinets and create unique, one-of-a-kind cabinets. Design – Styling and fnishes that align with the look and feel of home fashion trends. CUSTOMER SUPPORT: Mid Continent has dedicated customer service representatives who know your business. Its customer service representatives have an average of 11 years in customer service, and are experienced at problem solving. Mid Continent also offers online order status, where customers can have immediate access to order information. Circle No. 39 on Product Card HOMEOWNER NEEDS AND DEALER RELATIONSHIPS ARE THE DRIVERS BEHIND THE COMPANY'S CORPORATE MISSION. hen it comes to differentiating itself in the market, Mid Continent Cabinetry knows what approach works best. Taking note of customers' interests, cultivating dealer relationships and amping up service are all part of the corporate strategy. Indeed, continuous improvement is in the corporate DNA. Situations that create disappointed customers are constantly being eliminated by management, and the company's predictable lead times are the shortest in the semi-custom cabinet industry. W ADDRESSING CUSTOMER NEEDS The company's focus on product design and how it brings its products and programs to market sets the frm apart from other suppliers. Much of that focus is the result of paying close attention to the needs and wants of homeowners. Mid Continent focuses its product design on the lifestyles of the end users – what they want their homes to look like. Homeowners are looking for an updated twist on classic design at an exceptional value. Mid Continent has a custom paint program that allows the end user to personalize the look of their space to their exact tastes, while its door styling showcases traditional, but cleaner, lines. With regard to trends in the industry, Mid Continent looks for design inspiration from inside as well as outside the cabinet industry. To keep up with the quickly changing direction of the industry, the company introduced 7 new door styles, 6 new fnishes, 20 new decorative accessories and over 40 new storage accessories within the last year alone. Trends are always explored, as the company demonstrated last month with the introduction of Stone, Flint and Slate, three beautiful gray fnishes to provide consumers with the latest options in the industry's hottest new color. With watch of the Home Furnishings industry and monitoring of social media and blogs, the company is able to focus its products on the look that the end user wants. To that end, the company has seen case goods in home furnishings go cleaner, using less ornamentation and getting 'chunkier' in their frame parts. To address this, a series of doors have been added that have wider, cleaner frame parts. This aligns with the furniture that homeowners are using. The company also has a wide variety of hoods available, and recently added more choices in style and sizes. Mid Continent offers a range of cabinet styles and fnishes, including Terence Maple in a grey custom paint (above), Pacifca Rustic Alder in a Natural fnish (far left) and Gerrit Maple with Celadon painted fnish (left). A UNIQUE PERSPECTIVE Mid Continent's success also comes from listening to its dealer partners. The company does not get lost in the typical whirlwind of a big corporation, with layers of bureaucracy. The needs of the dealers are easily understood, because many of the sales executives have a history of running retail businesses. With their dip in the retail world, the company knows exactly what the dealers go through to make a proft. The customers are listened to with the idea that they know what they are talking about. Mid Continent's relationship with its customers is changing in a positive fashion. The company continues to supply innovative, fashion-forward products, but also works with its dealers to improve the sales process and their showroom merchandising. Seminars are offered on improving the way the dealers sell and present products to their customers, as well. In fact, the company believes that its dealers are looking for a partner that listens and doesn't treat them like they are just an account number. Mid Continent recognizes that many need a cabinet supplier that has fresh, fashionable products., but also a partner that understands their business and has the fexibility to customize programs to their unique needs. Mid Continent sees their company as being the clear choice in a cabinet supplier.