Kitchen & Bath Design News

SEP 2013

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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A D V E R T I S E M E N T FOREVERMARK CABINETRY DBA TSG, LLC QUALITY, VARIETY AND SERVICE MEET DEMANDS OF EDUCATED CONSUMERS esign shows and the Internet have catapulted interest in kitchen and bath design and remodeling/construction ventures into another dimension. Today's consumers arm themselves with as much information as possible when delving into the idea of tackling a kitchen or bath remodel. One of the companies that homeowners are now aware of thanks to this unique exposure is Forevermark Cabinetry dba The Shekia Group, LLC (TSG, llc). Cabinets from the frm have been featured in a number of programs on HGTV, DIY Network, A&E; and NBC, allowing viewers to see their versatility and how they can be utilized to achieve a dream kitchen. D CONSUMER FEEDBACK AND INDUSTRY TRENDS DRIVE THE OPERATIONS OF THIS ENVIRONMENTALLY CONSCIOUS CABINET COMPANY. HANDS-ON OPERATION Forevermark is a family-run, womanowned company, and she has been in the industry for over 20 years. "Our President has deep market knowledge and keen sense of kitchen trends, and she leads our organization to create innovative products and keep the company on the cutting edge," reports Christina Jade, director of sales and marketing for TSG, llc. With the owner and all management on-site on a daily basis, personalized service is one of the company's hallmarks. "We speak with customers daily, and regularly use their feedback and ideas to A recent kitchen renovation features Ice White Shaker kitchen cabinets from Forevermark Cabinetry. improve the company and its products," notes Jade. Staying abreast of industry trends, and addressing those trends, is paramount to Forevermark's success. For example, in response to consumers becoming more environmentally conscious, the company is now providing products with Sherwin-Williams GreenSure-designated waterborne UV coatings. In fact, Forevermark is focused on being a market leader in offering environmentally conscious products at a great value. "We genuinely believe that everyone deserves a beautiful, quality kitchen that is also environmentally friendly, at an affordable price," comments Jade. CUSTOM LOOKS Forevermark focuses on bringing new products and designs to market every year. From a design aspect, the company's main focus is to bring in door styles using a mix of classic infuences and its own original ideas. Circle No. 38 on Product Card "We want our cabinets to be timeless and always in style, and ultimately transcend changing industry trends," states Jade. The company recently released a new dark espresso color for its popular K-Series line, and has two additional fnishes that will be introduced later this year. Last year, the company added four door styles. Plans for the immediate future include expanding the company's door style offerings even further. Within fve years, Forevermark would like to fulfll its vision of being an industry leader in terms of product, customer service and value. The company seeks to offer the kitchen design community a multitude of options when choosing products. "Besides a wide range of door style selections, we have one of the largest selections of stocked accessories, and we come up with creative ways to incorporate accessories into our product offerings that gives the kitchen a custom look and feel without the price of a custom kitchen," Jade notes. "We are really proud when designers tell us that they rarely feel limited when working with our products because we have so many different items and accessories to choose from." And Forevermark understands the concerns of the cost-conscious consumer. "Many people think that in order to fnd cabinetry that meets their budgets, they have to sacrifce design, durability and/or quality," Jade says. "We are committed to providing products that everyone can afford without having to sacrifce any of those things." FOREVERMARK CABINETRY DBA TSG, LLC AT A GLANCE ADDRESS: 1130 King Georges Post Rd. Edison, NJ 08837 TELEPHONE: 732-372-7668 FAX: 732-372-7669 EMAILS: tsg@tsgcabinets.com; customerservice@forevermarkcabinetry.com WEB SITE www.forevermarkcabinetry.com SALES CONTACT: Christina Jade, Christina@forevermarkcabinetry.com PRODUCT DESCRIPTION: Forevermark Cabinetry will offer 16 different door styles by the end of 2013 of stocked, wood cabinetry, housed in its 300,000-sq.-ft. facility in Edison, NJ. The cabinets feature all wood construction, and include Sherwin-Williams Waterborne UV fnishes to achieve Sherwin-Williams GreenSure designated cabinet status. An NKBA member, the company's cabinets are KCMA-certifed and CARB 2 certifed. PERSONALIZED SUPPORT: "We offer personalized customer support – real people, no recordings!"

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