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4. Top Backsplash Choices 2. Types of Kitchen Jobs Being Done 49% Complete Gut & Remodel 42% Update Existing Kitchen 9% New Home Build by butcher block or wood (12%), marble (10%), solid surface (9%) and laminate (9%). For backsplashes, most consumers favor tile (50%) or glass (15%), while a small percentage match the backsplash to the countertop (6%) or go with granite (5%), marble (4%) or paint (3%), according to survey respondents (see Graph 4). In appliances, stainless remains the hottest trend, with 65% incorporating stainless appliances, followed by 16% who are choosing integrated appliances and 12% going with white or colored appliances (see Graph 5). With a nod to the mix-and-match trend, some 7% say they are combining appliance fnishes. Cooking remains a hot trend according to the survey, which showed cooking appliances topping consumers' wish lists (see Graph 6). When asked to list their most desired appliance, a chef's stove topped consumers' lists (32%), followed by double ovens (17%), an induction cooktop (9%) and a wine Source: Houzz Granite Quartz Butcher Block or Wood Marble Solid Surface Laminate Concrete Stainless Steel Recycled Materials Tile Copper or Zinc Source: Houzz gutting their kitchen and starting from scratch, compared to 42% who are merely updating an existing kitchen (see Graph 2). POPULAR FEATURES When it comes to the most popular kitchen features, counter surfaces are right at the forefront of consumers' minds, with 94% of those polled saying they are changing their countertops as part of the remodel. As far as the hottest countertop material choices, both granite (50%) and quartz (36%) scored high marks (see Graph 3), followed 50% Tile refrigerator or dishwasher drawer (7% each). In the area of flooring, hardwood and tile were the top choices, with 35% of those surveyed choosing hardwood and 32% favoring tile. Another 8% declared a preference for engineered wood, 5% chose stone, 4% selected vinyl, 3% each chose cork and linoleum and 2% chose concrete for their kitchen foor. Among those surveyed, conservative color schemes remained dominant, with a "soft and neutral" color scheme preferred by a whop- 32% 18% 9% 7% 7% 6% 4% 4% 15% Glass 6% Countertop Material 5% Granite 4% Marble 3% Paint 2% Stone Slab 2% Stainless Steel or Tin Source: Houzz ping 75% of those polled (see Graph 7). Another 14% of those polled said they favor a "bright and colorful" palette for their kitchen, and the remaining 11% said they lean toward "bold and dramatic" colors for their kitchen design. Interestingly, while many industry insiders believe the green trend to be waning, some 49% of those polled say that using eco-friendly appliances and materials in their kitchen is important to them. DESIGN BY NUMBERS 3. Top Countertop Choices 50% 36% 12% 10% 9% 9% 6% 3% 3% 2% 1% 6. Consumers' Most Desired Appliances Not surprisingly, there is a strong correlation between consumers' age bracket and their design style preferences, with younger homeowners more likely to favor contemporary or modern styling, as compared to older homeowners who still lean toward a more traditional look. In fact, 30.4% of consumers 65 and older and 28.4% of consumers age 55-64 prefer traditional styling (see Graph 8), while those in the 25-34-year-old age bracket are more likely to choose contemporary (26.1%) or modern (18.9%) designs, according to the survey results. In the 35-44 age demographic, design preferences are pretty evenly split between contemporary, traditional and modern, with contemporary having a slight edge. In the 45-54 age bracket, traditional design skews higher, at 24.2%, while those electing for modern design drops dramatically (12.2%, compared to 20% of those in the 35-44 demographic). Interestingly, homeown- Chef's Stove Double Oven Induction Cooktop Wine Refrigerator Dishwasher Drawer Convection Oven Warming Drawer Pot Filler Source: Houzz 5. Top Appliance Finishes 7. Consumer Color Preferences 75% Soft & Neutral 65% Stainless Steel 7% Combined Appliance Finishes 16% Integrated into Cabinetry 11% Bold & Dramatic 14% Bright & Colorful 12% White or Colored Finish Source: Houzz Source: Houzz ers 65 and older are more likely to prefer "eclectic" design than any other age group. The survey is one of several done this year by Houzz, which connects mil- lions of homeowners, home improvement professionals and designers across the country and around the world to share design inspiration, project advice, product information and professional reviews. 8. Consumers' Preferred Design Style by Age Age 25-34 35-44 45-54 55-64 65+ Contemporary 26.1% 22.8% 18.8% 18.6% 19.1% Traditional 17.5% 20.1% 24.2% 28.4% 30.4% Modern 18.9% 20% 12.2% 8.5% 10.5% Eclectic 4.1% 5.2% 6.2% 7.1% 8.6% Source: Houzz Photo courtesy of Houzz. cluded increasing the home's value (38%), creating an open foor plan (36%), improving the entertaining space (33%) and adapting to a changing lifestyle (23%). Less critical, yet still cited by 12% of those polled, was the desire to increase energy efciency. Additionally, what consumers are giving up in added size they seem to be putting into getting their dream kitchen just right, with an increasing number of homeowners choosing to do a complete remodel from the inside out. In fact, 49% of those polled say they are Today's consumers want kitchens that open up to other spaces of the home, according to a recent Houzz survey. December 2013 ForResidentialPros.com | 35