Kitchen & Bath Design News

JUN 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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"About half of our business is new construction," says Walker. "We want to show that we can do built-ins, entertain- ment centers and even other spaces such as laundry rooms." "We've always been focused on cabinetry," she continues, noting that emphasis remains. "But now we can also show lighting – which is increasingly important since it can get complicated quickly – tile and more hardware and countertop options. We can better communicate that we are more of a one-stop shop, which is important, given our location between Charlotte and Asheville." A major mission for the showroom's overall design was to make it feel like home. "Initially we were going to have more open, vignette-style displays," she explains. "But that changed when we met with our business coach from the SEN Design Group, of which we are members. He sug- gested that we make it feel more like home and less like a showroom." As such, when visitors walk through the entry doors, the reception area melds with the living room, which features a fireplace, paneled walls and built-in shelves. As guests move through, they pass the larder pantry then transition into the wet bar, working kitchen and beyond. Since moving into the space last fall and celebrating a grand opening in February, Walker has enjoyed a lot of posi- tive feedback. "People tell us they have never seen a place like this," she says, "not even in Charlotte or Asheville." ▪ GREENBROOK DESIGN Shelby, NC There are many reasons why designers choose to relocate their showrooms. For Stacey Walker, co-owner, it was a fairly straightforward need for more space. "Our previous showroom was only about 450 square feet," she says. "It was nice, but all we had was an island and some built-ins with a TV screen we used for live design. It was defi- nitely a multi-use space." Making the move to a restored, circa-1928 building in uptown Shelby gave Walker the opportunity to increase that square footage more than 10-fold to 5,000 square feet, which provides plenty of space for three kitchen displays, one of which is 'live' and features a 5' Galley work station with Sub- Zero/Wolf appliances. The wet bar/beverage center is also ful- ly functional with hot/cold filtered water as well as a Sub-Zero coffee maker, wine refrigerator and ice machine. "It's not a big display, but it shows a lot of different features," she says. "It's probably the most used area in the showroom since everyone needs coffee and ice!" Other displays include two working bathrooms, four freestanding bath vanities, a laundry room, a closet – which is fully stocked with clothing, shoes and accessories – and a liv- ing room, in addition to five selection areas and a conference room. The inclusion of displays beyond kitchens and baths supports the company's desire for whole-house design. Bath vanities in the Greenbrook Design showroom lean toward modern styling so clients who may be hesitant about taking a risk with a new design style they haven't seen can envision the style in person. The kitchen displays in the Greenbrook Design showroom represent a variety of cabinetry options and product lines designed to help educate clients. This fully functioning custom kitchen features Walker Woodworking cabinetry with walnut interior dovetail drawer boxes. Other products include handmade tile for the backsplash, Sub-Zero/Wolf appliances and paneled appliances as well as a Galley workstation. This kitchen display in the Greenbrook Design showroom juxtaposes white cabinets from Dura Supreme with gray cabinets from Wellborn to show clients a variety of price- point options. Photos: Darrin Holiday with Electric Films 50 Kitchen & Bath Design News • June 2018 SHOWROOM PORTFOLIO

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