Kitchen & Bath Design News

JUN 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 43 of 83

Visitors will also find working refrigerators, which are ideal for keeping cold refreshments available for sharing. The Troy showroom also features an espresso machine. To see additional appliances 'live,' the firm has partnered with an in- dependent appliance distributor that offers cooking classes for clients as they go through the process of selecting appliances. "The distributor will also send professional chefs to a client's home after the kitchen is complete," Eathorne says. "This is a big draw, especially for clients who are familiarizing them- selves with new appliances." E.W. Kitchens regularly collaborates with local interior designers. "We have made a significant effort in cultivating and maintaining relationships with interior designers, which has helped us become the go-to design firm when catering to clients with cutting-edge design interests," he says. To stay ahead of trends and better service clients, E.W. Kitchens' displays are updated about every year or two. Currently, renovations are underway to create a smaller show- room showcasing cabinet lines that are part of the company's sister company, Michigan Discount Cabinetry, geared toward DIYers and flippers. "With these lines, we are still able to pro- vide a high-end customer service experience to clients more sensitive to price," Eathorne concludes. E.W. KITCHENS Troy & Wixom, MI Dream big. Serve bold. Deliver beautiful. These core values identified by E.W. Kitchens for its internal organization are the same ones that drive the mission of the two metro-Detroit area showrooms it shares with the public. "We want to provide our clients with a variety of options – budget wise and design-style wise – so they are better able to imagine their dream spaces, and we are better able to serve them and deliver a beautiful final product," says Jim Eathorne, president/general manager. To accomplish that goal, the company displays four cabinet lines, showcasing each one in a different style in both show- rooms, which are approximately 2,500 square feet each. The Wixom location serves as the company's headquarters and warehouse and features five kitchens, two bathrooms, one closet and an outdoor kitchen. Soon a wine room will be added. The Troy showroom, located in the Michigan Design Center, features three kitchens and one bar. "Some clients come in unsure of all the bells and whistles available to them when redesigning their kitchen or bathroom space, so we ensure our displays are equipped with the utmost in technology and storage solutions," he continues. "For exam- ple, seeing the built-in K-Cup drawer, drawer organization unit or pull-out spice rack in real life, versus in a catalog or online, can help a client better understand the functionality they're looking to get out of the their new space." While technology and storage options are popular with visi- tors, many seem to gravitate toward the cabinet comparison wall which showcases installed base and wall cabinets side by side so visitors can see and feel the differences between 'good,' 'better' and 'best' quality in the lines E.W. Kitchens offers. Both showroom locations also feature detailed displays in the company's conference rooms, where designers often meet with clients. These spaces are equipped with a large-screen TV so designers can create in real time with 2020 Design software. There are many design elements that draw clients to this kitchen display at E.W. Kitchens' Troy showroom. First and fore- most is the round island constructed from one massive cabinet from Ayr Cabinetry. It is over 6' in diameter and features a quartzite countertop that complements the quartz perimeter countertops. The custom ventilation hood, created by Ayr, also draws significant interest, while the mix of cabinetry and countertop choices shows clients how a variety of materials can pair well together. This trendy kitchen display in E.W. Kitchens' Wixom location features many of the 'must-have' elements of the moment, including nature-inspired cabinets from Yorktowne Cabinetry, Carrera marble backsplash in a herringbone pattern and a barnwood-inspired custom range hood. Parallel to this kitchen is an open-shelving wall pantry that is also designed using barnwood and features a butcher block countertop. This display includes a sub- stantial island with seating for 12, which makes it the perfect landing place for clients and designers during the selection process. Photos: Brooke Weatherford 44 Kitchen & Bath Design News • June 2018 SHOWROOM PORTFOLIO Continued

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