Kitchen & Bath Design News

JUN 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 29 of 83

NEW YORK — For Fauzia Khanani, cre- ating inspiring, multi-functional kitchens and baths involves far more than simply utilizing the principles of architecture and design. Khanani, founder and principal designer of New York-based Studio Fōr, also approaches the projects she creates by leveraging a background in sociology and public health. Utilizing case studies, focus groups, surveys and other in-depth social science research tools in the client-discovery phase of a project allows Khanani to create innovative, well-informed designs that address functional and aesthetic client needs. An awareness of how materials, colors, light and textures affect human behavior helps her to create spaces "that promote change, healing and a sense of inspiration. "We spend a significant amount of time in the initial stages of a project, getting to know our clients through in-depth research," Khanani explains. "We want to know as much as we can about our clients – their goals and expectations and what makes them unique, since this really influences the end product." She adds: "Space and design affect people's quality of life, so we strive to be really aware of the effects of our work. We also really want our clients to be a part of our collaborative team throughout the design process." That process – as well as Khanani's back- ground and perspective – is paying dividends. A California native who earned a Master of Architecture degree from the University of California, Berkeley, Khanani left the West Coast and headed east nearly seven years ago. After securing her first interiors project for a home in upstate New York, she planted roots in the city, establishing a thriving firm that works on a mix of custom residential and commercial office projects, both domestic and international. Recently, Studio Fōr underwent a rebrand, changing its name from Fōz Design. The rebrand, aimed at expanding the firm's mission for inclusivity and increased involvement in community-oriented projects, "is a natural expression of the studio's evolving nature," Khanani explains. "The rebranding has been fun and helped in creating a buzz," she says. "The change from Fōz to Fōr is a one-letter change, but that one letter says a lot. I wanted to shift the emphasis from me, and put it on our purpose and our clients." Khanani leads a small team of designers from her company's downtown Manhattan studio, priding herself on the diversity of talent she has surrounded herself with. A fierce ad- vocate for inclusion in the workplace, her team – ranging in age from 25 to 61 – includes men and women of widely diverse backgrounds. While Khanani says she doesn't think of her design studio as having a specific "special- ty," she defines her goal as producing designs that are "reflective of our clients on an individ- ual level." Studio Fōr, says Khanani, works directly with a wide range of cabinet, appliance, plumb- ing, hardware and other manufacturers, "to be sure we're able to address client requests and desires. The manufacturers whose products Client Insights Inspire Creative Designs BY ELIOT SEFRIN Leveraging her background in the social sciences, Studio Fōr founder Fauzia Khanani utilizes in-depth research as a window into the hearts and minds of her clients. The light and bright color palette, large mirror and floating vanity help give this modern bath a more spacious feel, while the unique geometric pattern of the flooring adds visual interest. Designer Fauzia Khanani collaborates with clients to create spaces that work for the way they live, as seen in this kitchen, which maximizes limited space with creative storage and a two-tiered island that doubles as an eating area. Photos: Garrett Rowland Photography 30 Kitchen & Bath Design News • June 2018 DESIGNER PROFILE

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