Kitchen & Bath Design News

MAY 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 41 of 107

Maybe you don't know a pothos from a plumeria, but maybe you don't need to, either; there are plant pros available to help you and your clients choose the right species for their kitchens, bathrooms and outdoor kitchen and bath spaces. Just as you'd want to consult with a home technology consultant on wiring a con- nected entertainment system for one of your projects, the growing presence and success requirements of plant installations in both indoor and outdoor kitchens and bathrooms makes partnering with a specialist a savvy business choice. As with smart home technology, the breadth of what you don't know you don't know and potential costs and complexities involved can seriously bite you in the bottom line. Since plants are exploding in popularity, especially with the massive millennial generation, and manufacturers are taking note, you should, too! GROWING TREND Rebecca Bullene, co-owner with her husband Adam Besheer of Brooklyn, NY-based botanic design and build firm Greenery NYC, has seen a huge uptick in demand in the past five years. "Our business has grown exponentially as more and more individuals seek to incorpo- rate plants into their living spaces." Demand is being driven from both pros and end users alike, she shares. "I think more clients are asking to integrate plants into the interior de- sign and we are a company that understands how to build the infrastructure and systems to successfully grow plants long term indoors. It is a somewhat specialized skill set, to both know what plants to use and how to adapt the conditions through irrigation and lighting to optimize their growth, so people turn to us to help design and build plant installations as well selecting the appropriate plants for various site locations." Pondering the increased demand, she theorizes, "I think this is, in part, a response to being in front of screens all day – people crave a connection to nature and a break from the digital world. Additionally, I think more people are becoming aware of the many health ben- efits that come from living in close proximity to plants." Those benefits include improved air quality, potential nutrition through greens, flavor from herbs and an overall feeling of wel- come and relaxation, she notes. Manufacturers are seeing a trend here, too. SieMatic and Poggenpohl have both built plant features into their cabinet lines, and Urban Cultivator, a Canadian company, has created an under-counter appliance to grow micro-greens and herbs in your kitchen. There was also an NKBA Thirty Under 30 team that won a KBIS Product of the Future award this year for its Bright Ideas for Designing with Plants BY JAMIE GOLD, CKD, CAPS Plants can provide a healthy and calming addition to the kitchen or bath – and with the right planning and coordination, they can provide an equally healthy addition to your profitability. This living wall system for kitchens or baths is completely automated with grow lights and irrigation. This system provides a low-maintenance wall of plants for clients. Urban Cultivator's indoor garden appliance makes growing greens easy and kitchen de- sign-friendly. Photo: Greenery NYC Photo: Greenery NYC Photo: Urban Cultivator This outdoor kitchen incorporates fresh herbs right into the table. Photo: New Landscaping Ideas that Work/Photo © Susan Teare/Design by JMMDS 42 Kitchen & Bath Design News • May 2018 TREND SPOTTING

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