Kitchen & Bath Design News

MAY 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 37 of 107

RICHMOND, VA — With a motto of 'nowhere else,' Marvin Daniel and Brian Pilgrim, CKD/CBD, have always done things a little bit differently. That way of thinking even dates back to before they joined forces in 1998 to open what is now known as KDW Home in Richmond, VA. "As many people do, we each started in the business by working for somebody else," explains Daniel. "Then we started working together on a lot of projects, which is unusual for commissioned salespeople. But we realized there was a certain synergy between us, and we were actually closing more sales by working together." Making a decision to officially combine their talents – with Daniel being the self-admit- ted 'big picture' person working in partnership with Pilgrim's 'all-the pieces-to-the-puzzle' forté – they teamed up to open their own firm. Initially launched as Kitchen DesignWorks, they renamed it KDW Home shortly thereafter. "The original name was too limiting be- cause people didn't understand we did more than kitchens," he says, indicating they take on a wide range of projects including bathrooms, bars, wine rooms, garages…essentially anything that requires cabinetry and built-ins, including closets and even entertainment centers. GROUNDBREAKING SHOWROOM Another original business component was an expansive 5,500-sq.-ft. showroom, designed to be groundbreaking for its era. "I visited a lot of showrooms in Chicago and New York to see what was out there," he explains, noting an interest in steering away from what he saw. "We wanted to do some- thing different, something that wasn't being done in the market." As such, they opened an innovative showroom with 14 complete kitchen displays "featuring everything a real kitchen would have," he says. All were designed with input and expertise from an interior designer to ensure an environment in which visitors could readily envision themselves. "It really gave us a different vibe from anything else that had been done up until that point," he says. The showroom also featured a 'live' kitchen – dubbed the 'Chef 's Table' – with Sub-Zero and Wolf appliances and seating for 14 peo- ple. "We had a chef and, for at least 15 years, we had a regular, on-going dinner series with five-course, gourmet meals served on a regular basis," he explains. "They were amazing and perfect for the time period." Business thrived and the duo opened a second location in Virginia Beach. Although its footprint was dramatically smaller at about 1,200 square feet, its displays showcased a greater emphasis on design, which would prove to be more relevant down the road. NEW FOCUS Fast forward a few years to the mid-2010s. "We started realizing the client base had changed," says Daniel. "We were still using our original showroom to talk about bottom-mount- ed drawer glides, dovetail drawers and lacquer finishes…things people came into the showroom already knowing about, having researched them online. People were becoming much more edu- cated, so the need to have 14 spaces was gone." People were also finding new places for inspiration, he notes, citing websites such as Pinterest, Houzz and Instagram. "They used to go to the bookstore and buy 14 magazines and create a 'rip and clip' file," he recalls. "Now, people want to show us Pinterest pages, Ideabooks and what they follow on Instagram. So much had changed." With new motivation, Daniel and Pilgrim set out to do things differently once again. This time, it was about downsizing to a smaller showroom in a new location. Designers Offer 'Nowhere Else' Experience BY KIM BERNDTSON With a focus on design and a product offering not found elsewhere, KDW Home creates design-driven lifestyle projects for its clients. A La Cornue CornuFé range, accented with a matching white ventilation hood set against a Dekton Entzo backsplash, serves as the focal point for this new-construction kitchen, which also features Cabico cabinetry and Sub-Zero appliances. Marvin Daniel and Brian Pilgrim combined Neff Cabinetry with granite countertops and a large-scale metallic glass backsplash in this kitchen renovation that also includes Wolf and Sub-Zero appliances. Continued Photos: Kip Dawkins 38 Kitchen & Bath Design News • May 2018 DESIGNER PROFILE

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