Kitchen & Bath Design News

MAY 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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May 2018 • KitchenBathDesign.com 19 JennAir Reveals New Brand Campaign BENTON HARBOR, MI — JennAir revealed its new brand campaign – Bound By Nothing – recently at the Architectur- al Digest Design Show in New York City. The campaign is designed to reinvigorate the luxury audience, and signals the brand's intent to usher in a new era of luxury stan- dards. New product lines, including 70 new SKUs, and an overhauled brand identity rooted in the spirit of founder Lou Jenn, are the major focus for the campaign. "JennAir is driving the luxury appliance category and the Whirlpool Corporation forward with provocative de- sign, masterful execution and exceptional performance that challenges convention," said Joe Liotine, president of Whirlpool Corp. "This is evident in the unmistakable edge found in every detail of its disruptive design, unpar- alleled quality, impeccable performance and frictionless connectivity." Bound By Nothing is set to take place in late 2018, with two new design expres- sions – RISE and NOIR. The two design expressions are made to meet modern luxury consumers' desires and work to deliver professional-style appliances for the home or an alternate option for those enticed by minimalism and poise, the firm said. "RISE elevates the current standard of luxury, while NOIR completely flips convention on its head, delivering swagger to the category. A digital platform cuts across all products and design," the firm added. The brand's new wordmark includes "Jenn," which harkens back to the pro- gressive spirit of Lou Jenn, while "Air," represents the possibilities that lie ahead, noted the firm. Gaggenau's Restaurant 1683 Heads to LA LOS ANGELES — Gaggenau's award-winning Restaurant 1683, a pop-up restau- rant that delivers the traditions, mysteries and tastes of the Black Forest, will be making its next stop in Los Angeles from May 21-23. The series of one-of-a-kind epicurean experiences had its inaugural debut at ARTBeam in New York City's Chelsea neighborhood in 2016. The dining experience celebrates Gaggenau's three-century journey from hand- forged beginnings to the pinnacle of culinary luxury. The California site will get its Black Forest makeover, delivering an event that features fine cuisine, artful design and immersive décor. Three Michelin Star Chef Daniel Humm of the #1 restaurant in the world by the World's 50 Best Restaurants, Eleven Madison Park, will once again create a special menu. W h i l e t h e d e b u t pop-up Restaurant 1683 was an invitation-only event, the Los Angeles experience will fea- ture a public access component via limited "reservations," which will be auctioned online to benefit a charity. For additional in- formation, visit http:// gaggenaurestaurant- 1683.com/. Renowned Three Michelin Star Chef Daniel Humm will create the special menu being presented later this month at Gaggenau's Restaurant 1683. vtindustries.com Circle No. 9 on Product Card

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