Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.
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method of cross-promotion permits a small de- sign firm's Facebook posts to have a viral reach far beyond anything they could have organically done on their own without considerable expense. It's a smart way to utilize each other's existing assets with little effort and no expense. On the previous page, I listed some heavy-hit- ting manufacturers on Instagram. Creating a post on Instagram with photo- graphs of a bathroom remodel that includes TOTO fixtures, Delta faucets, a Silestone countertop and Wellborn cabinetry adorned with Top Knobs hardware will result in the post potentially reaching 60,000+ people if properly tagged. They are compelling num- bers, right? Manufacturers in the industry should cer- tainly be receptive to sharing the content of their loyal customers. By promoting their clients' work, it encourages repeat business, and promotes brand loyalty and community goodwill. Tagging a company on Facebook and Instagram is simple. While in the body of your post text, type @ and then start typing the name of the page you want to tag. For example, if you want to tag Häfele in an update, start typing @HafeleAmerica, and Facebook displays a list of related people and business pages for you to choose from. VIDEO SHARING If you're not already producing video for your business, you're very likely behind the competi- tion. It's time to add video to the content marketing mix. Video content is huge, and it's going to keep getting bigger. Video is more engaging than standard text, or even images. It catches attention and increases engage- ment significantly. Many kitchen and bath man- ufacturers provide pre-branded video clips for firms to share and, in some cases, add their own logos. By sharing the videos on your own YouTube page, you are reaching the sweet-sp ot demo- graphic for kitchen and bath consumers. For sharing videos on Faceb ook, it's paramount to keep the length no longer than one minute. The videos can be added as a link to email blasts and serve double duty on your website as well. Modern designers and man- ufacturers in the kitchen and bath industry have the greatest opportunity to cross market their visual products and services in this digital era. Your fans and followers sp end their time in different places on the web. With the click of a finger, anyone can exp ose their brand to hundreds of thousands of eager and willing consumers. No matter how large or small, each business can bene- fit from each other in a mutually complementary style. It's up to you to provide a cohesive mes- sage across all channels. ▪ 36 Kitchen & Bath Design News • January 2018 DIGITAL MEDIA STRATEGIES Entries for the 2018 Chrysalis Awards are now being accepted. All entries must be in a digital format this year. Complete information is available at ChrysalisAwards.com . DEADLINE: Entries must be received by March 30, 2018 . This deadline may be extended. ELIGIBILITY: Projects completed after January 1, 2015 are eligible for the 2018 program. This includes previous Chrysalis entries that did not win a Chrysalis Award, as well as entries in other competitions. WHO MAY ENTER: Any remodeler, architect or design professional in the United States. Chrysalis is open to everyone. There is no requirement to be a member of a specific professional organization to enter. ENTRY CATEGORIES: A complete list and description of the categories can be found at ChrysalisAwards.com and on the entry page. Entry categories include several price ranges in almost every aspect of remodeling. ENTRY FORMAT: You can create your entry on the Chrysalis Award Entry page, or submit any digital entry from another remodeling competition without change. THE CHRYSALIS WEBSITE: You will find complete information at ChrysalisAwards.com . You can also see all the winning projects since 1998. This site promotes winning Chrysalis projects to the industry and public. 2018 CALL FOR ENTRIES Honoring the finest remodeling projects in the nation We are available to answer any questions at info@ChrysalisAwards.com or 888.263.5687 Winners will be featured in our publishing sponsors' magazines: