Kitchen & Bath Design News

AUG 2017

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 24 of 101

August 2017 • 25 "Nothing goes out of our facility that we don't think is phenomenal," remarked Joyce Romanoff, CEO of Maya Romanoff. "And that's because you're getting that luxury look and it was produced with the eye of artisans. We try to convey emotion – the emotion of seeing something that was made from human hands," she continued. She added that, because of the advent of the internet, more designers and consumers are aware of authentic products in the marketplace, and they want to know about the brand and its heritage. "We romance each product, because you as a designer have to tell them why this is special. And if you don't understand why it's special, they're not going to respect it," she offered. CREATING THE AUTH LUX KITCHEN The final panel discussion of the day focused on the topic of crafting the authentic luxury kitchen, and Buckingham noted that the topic was born out of a desire to bring three of the most prominent categories – cabine- try, appliances and faucets and fixtures – in one of the most significant rooms in the home: the kitchen. For Juanita Galliford, kitchen design specialist at Thermador, discussing Thermador's 101-year-old history spoke to its respect for authentic luxury. "I think the whole idea of authentic luxury is an experience more than it is a product," she stated. "And I think if you want to create luxu- ry, you create the experience." She added that designers should consider what their most fabulous luxury experience was and then try to make their clients experience that. "If you create that feeling, they will feel that it's luxury," she stressed. For Jason Artus, vp of sales and marketing for Rutt HandCrafted Cabinetry, the sto- ry is really important as well. "I think clients at the upper end of the market are looking to know the story behind the product, that there is heritage behind it," he noted. For Rutt, which was started in the 1950s by Ferris Rutt, a cabinet crafter of Mennonite descent, the American-made story is a great story these days. Rutt also sources its own American hardwoods to craft its cabinets. "If you go into a design presentation and have a somewhat sterile conversation about your design and the products that are in it, you're probably not going to like the energy and inspiration in that particular client," he remarked. "But learning about each and ev- ery product that you represent and the story behind it is really important for authentic luxury," and it becomes a much more enthu- siastic project. ▪ CUSTOM SOFTWARE FOR CREATING EXCELLENCE Software You Can Build On. TM I 508.760.1140 SPEED. ACCURACY. INTEGRATION. MOBILITY. KCD Software's Agile Shop TM technology for cabinetmakers and closet professionals creates custom designs ready to build. These user-friendly, powerful tools will enhance your creative skill set immediately. Exceed your client's expectations – from kitchens and baths to closets, offices, garages and more. Oceanside hearth designed, manufactured and built by The Webhannet Co. using KCD Commander. SELECT yOUR FAvORITE PRESENTATION vIEWS IN KCD SOFTWARE. Free Live Tech Support try it Circle No. 15 on Product Card

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