Kitchen & Bath Design News

OCT 2015

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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October 2015 | KitchenBathDesign.com | 15 New Branding for Conestoga Wood East Earl, PA — Conestoga Wood Specialties recently rolled out its new branding, which includes a newly designed logo and tagline that em- body the company's core values as well as exhibit its new advances. This transition is a key part of a series of initiatives Conestoga has taken on to position the company to meet future market needs after 50 years in business. The company's new logo rep- resents three distinct elements: The first shows the progression of the company and the evolution of the materials. The merging of old and new is shown in the two pieces of framing, one made from traditional wood, the other a com- posite. The center panel represents the current and future material alternatives. These three individual compo- nents join together to symbolize the strength of its foundation, its focus on the future and the willingness to embrace new ad- vancements, notes the frm. In addition to the logo, Conesto- ga has also launched a new tagline, 'Absolute Dependability.' "This tagline was developed to reinforce the vision of the founders and refect the level of performance Conestoga strives to achieve every day," said Anthony Hahn, Conestoga Wood Specialties CEO. In addition to these changes, Conestoga has also appointed Phil Beshears national sales manager. In this position, Beshears will be respon- sible for management of all national sales eforts. w w w . m o c k e t t . c o m • 8 0 0 - 5 2 3 - 1 2 6 9 ardware Arc itectural Your for Fine "Fine Furniture" ® h Versatile Pull Out Systems Pull out drawer system slides out for easy access, then slides back into the cabinetry when not in use, acting as a space-saving organizational tool. Perfect for storing cleaning supplies or loose articles in undersink areas or closets. Deep tray available in 12 1 /4" and 18 1 /4" (shown), or with an 18 1 /4" shallow storage drawer. Bar rail system has one, two or three towel arms in two different lengths, 17 1 /2" (shown) and 11 11 /32", that pull out for easy access, then slide back into the cabinetry when not in use, acting as a space-saving organizational tool. Perfect for hanging towels or cleaning rags in undersink areas or closets. Undersink liner available in custom sizes to meet your needs. POS/TWL2B-94 POS/DWR2A-94 Circle No. 8 on Product Card Kadens Heads Up Kalamazoo Chicago, IL — Kalamazoo Outdoor Gourmet has named Greg Kadens as president. Kadens will be based at the company's headquarters in Chicago and report directly to Pantelis A. "Pete" G e o rgia dis , chairman of Kalamazoo Outdoor Gourmet. " G r e g i s a d y n a m i c leader who understands o u r b r a n d a n d b r i n gs an impressive operating track record of driving organic growth through customer en- gagement across a number of industries," said Georgiadis. KADENS

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