Kitchen & Bath Design News

AUG 2015

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 32 of 51

August 2015 | | 33 The La Cornue island is one of the frm's high-end specialty items. "It is pretty spectacular to have this great 8' La Cornue island with the cabinetry around it," she stresses. Other specialty items include tigers eye and lava stone counter- tops, as well as an array of hardware sourced out from Williams' trips to Europe. "It's about showing very unique, elegant and exotic surfaces," she comments. "These items are not what you can Google." She also notes that, when they fnd something of interest, they ask if it can be made in a diferent length or fn- ish. "We'll take a product that might be readily available and then customize it so that it meets the particular needs of the design," she says. There are 15 professionals on the St. Charles staf, and the showroom is staf designed. "It is the St. Charles de- sign model," Williams comments. "This is how we design. It's our philosophy." Like most showrooms, St. Charles incorporates a large-screen television that showcases projects. However, instead of showing 50 projects, only about fve projects are shown. "Par- ticularly because we do business with architects and interior designers, it's like a rollover of our current projects. You don't have to wait for the next one to come around," she ofers. More unique to the showroom is its photography wall that is displayed when a client frst walks in. "We have eight great shots of recent or exquisite projects, and everyone stops at those photos to get a good look at the de- signs," Williams notes. The still shots are about 24"x30" and backlit for efect. "When they are backlit, they come to life," she adds. The projects are diversifed and show the range of what St. Charles can do. "People can stand there and show a designer or architect what they like and don't like about a project. Even when they don't love it, they can ap- preciate the detail that went into the project," she adds. "It's something that really, really works well for us." ARCHITECTURAL MUSINGS A touch of Denver made its way to Kansas City, MO recently with the opening of the new Roth Living showroom in the city's historic Skelly Building. The Denver-based Roth Distributing contracted fellow Colorado-based company Arch11, an architecture frm, to design the com- pany's newest showroom. The "next generation" appli- ance showroom is a departure for Roth, which is the ofcial supplier of St. Charles of New York prides itself on its custom cabinetry designs, and this 8' LaCornue island displays some of the frm's capabilities in this area. This traditional-type mahogany pantry is a fully working display, with large sink, dishwasher, wine storage and cofee maker.

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