Kitchen & Bath Design News

MAR 2015

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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March 2015 | ForResidentialPros.com | 17 Industry Update { Noteworthy developments impacting the kitchen and bath market } Wolf Spearheads Reclaim the Kitchen Initiative Madison, WI – The Reclaim the Kitch- en initiative has been launched by Wolf Appliance. The company is teaming up with award-winning author and chef Kathleen Flinn for the plan. "America is in the middle of a cooking crisis," said Flinn. "Cook- ing has evolved into something of a spectator sport. Someone once confessed to me that they eat Tuna Helper while watching Gor- don Ramsey. I want to help teach the world to cook and to foster a sense of confdence throughout the process. Through my part- nership with Wolf, we will give families the tools to help them reclaim their kitchens." Wolf reports that, in 1900, 98% of meals were enjoyed in the home. Currently, that number is less than 50%. Americans also spend less money at the grocery store now than in any other time in history, and they spend a mere 31 minutes a day cooking. The com- pany notes that one simple family meal a week might be the perfect place to start. Wolf has outlined three simple steps to help Reclaim the Kitchen: Plan meals, celebrate food and cook together. "Our company itself is in its third generation of family owner- ship; the importance of family has been clear to us since the very be- ginning," said Jim Bakke, president and CEO of Sub-Zero and Wolf. "We believe in the many ben- efts of families coming together to share moments and create memories over delicious food. By re-establishing the kitchen as a central gathering place and providing the necessary tools for easier meal planning and prepa- ration, Wolf can help families achieve those benefts." A video spearheading the Reclaim the Kitchen program visu- ally expresses the sharp decline in family cooking at home, and em- boldens families to begin again. The accompanying Web site, Re- claimTheKitchen.com, provides people with inspiration, tips and resources to motivate them, in- cluding some of the most popular Wolf recipes and a library of useful links tailored for home chefs of all skill levels, the company noted. "The kitchen is the heart of the home," said Michele Bedard, v.p. of marketing for Sub-Zero and Wolf. "Unfortunately, as our schedules be- come busier, we begin to spend less time there as a family. ReclaimTheK- itchen.com provides the resources needed to help inspire and empower people to start cooking again, and then reap all the benefts that come from cooking and being together as a family." Additional information about the program can be found by vis- iting www.multivu.com/players/ English/7427351-subzero-wolf-re- claim-the-kitchen. Countertops that pop. Surfaces that shine. Introducing nine bold, exclusive Formica ® Brand Laminate surfaces designed by Jonathan Adler to make every home a happier place to live. Visit formica.com/adler to get your free sample. Formica and the Formica ® Anvil Logo are registered trademarks of The Diller Corporation. Jonathan Adler is a registered trademark of Jonathan Adler Enterprises. All rights reserved. © 2015 Formica Corporation. A member of the Fletcher Building Group. Circle No. 11 on Product Card

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