Kitchen & Bath Design News

APR 2014

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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April 2014 | 5 Editorial { Eliot Sefrin, Publisher Emeritus } @KitchenBathDesignNews Group Publisher Mark Taussig Publisher Emeritus Eliot Sefrin Editor Janice Anne Costa Managing Editor Anita Shaw Senior Editor Kim Berndtson Assistant Editor Kristina Diggins-Reisinger Contributing Writers Jamie Gold, CKD, CAPS Elizabeth Richards Denise Vermeulen Columnists Ellen Cheever, CMKBD, ASID, CAPS Hank Darlington Leslie Hart Bruce Kelleran, CKD, CPA Stephen Nicholls Ken Peterson, CKD Mary Jo Peterson, CKD, CBD, CAPS Sarah Reep, CMKBD, ASID, CMG, CAPS, IIDA Bryan Reiss, CMKBD Eric Schimelpfenig, AKBD Art Director Kirsten Crock Media Production Rep Cindy Rusch Editor, Andrea Girolamo Web Site Manager Thamaraj Udomwongyont Audience Development Manager Tammy Steller Reader Service Manager Jeff Heine Administrative Assistant Jenni Ehlke-Heyer Chief Executive Ofcer John French Chief Financial Ofcer Paul Bonaiuto E.V.P., Building & Construction Kris Flitcroft V.P., Content Greg Udelhofen V.P., Marketing Debbie George Director, Digital Sales Norine Conroy V.P., Production Operations Curt Pordes V.P., Audience Development Julie Nachtigal V.P., Technology Eric Kammerzelt V.P., Human Resources Ed Wood Copyright © 2014 by Cygnus Business Media, Inc. All rights reserved. No part of this magazine may be produced in any form, including electronically, without written permission from the publisher of Kitchen & Bath Design News . A CYGNUS BUSINESS MEDIA PUBLICATION ® T he Kitchen and Bath Industry Show, con- ducted this year in the shadows of the Las Vegas casinos, was a bold gamble that proved to be a winning hand for a trade show that's languished for several years under the weight of a stag- nant housing market. The gamble, conceived last year by show organizers, was literally an attempt to resuscitate KBIS by resched- uling the show to February, relocating it to Las Vegas, and co-locating it with the Inter- national Builders' Show under the umbrella of "Design & Construction Week." The gamble, clearly, paid dividends. K BIS 2014, by ever y conceivable measure, was a resounding success. At- tendance, pegged at nearly 32,000, was up some 145% over last year. Exhibitors, including many industry- leading returnees and 135 companies new to the show, numbered roughly 500. KBIS' owner, the NKBA, is crow- ing – and justifably so. The show's producer, Emerald Expositions, reports it has already booked more exhibit space for next year than was sold in all of 2014. It has also contracted for 500,000 sq. ft. of additional foor space for the 2015 event, which will span both the North and South Halls at the Las Vegas Convention Center. And as if that's not en- couraging enough, there was something equally en- couraging coursing through t he aisles of t his year's show. Something called en- thusiasm. Something called energy. Something called op- portunity. For not only did KBIS 2014 signal a major turnaround for the industry's premier trade show, it signaled in many ways the return of the kitchen/bath market it- self. No longer does this feel like a market in hiding. No longer do homeowners feel like hoarding their money. No longer are they wary of investing in their kitchens and baths. As if to underline this per- vasive feeling, Kitchen & Bath Design News' research part- ner, the Research Institute for Kitchen Intelligence, shared some of its latest survey fndings at a breakfast pre- sentation during KBIS. Among RICKI's findings were that 59% of surveyed homeown- ers agree that now is good time to invest in their home, while 61% say they'd rather renovate than move and one in seven say they're planning a major remodel (32% involv- ing either the kitchen or bath). The average gestation period for their project, they say, is six months. Even more striking among RICKI's findings were that 36% of the homeowners who remodeled their kitch- ens in the past year wished they'd spent more money on the project, while a healthy majority of those who are planning a kitchen-product purchase in the next 12 months are completely unde- cided about the brands they'll be purchasing. In fact, in most cases, RICKI found, less than 45% of consumers have a specifc brand name in mind. In the case of cabinets, only 12% fa- vor a particular brand, while a whopping 88% are com- pletely undecided. Similarly, in the case of countertops, only 16% have a brand in mind. And in such key prod- uct categories as ventilation hoods, sinks and faucets, a mere 21-22% of consumers planning purchases have a particular product brand name in mind. The implications of these findings are enormous for manufacturers as well as dealers and designers. For example, if kitchen/bath remodeling prospects are, indeed, in the dark about their brand-name product selections, it's easy to con- clude that kitchen planners play an enormous role in the product-specification process. And this, of course, underlines the need for man- ufacturers to (1) supply their trade partners with the right products; (2) assure that cus- tomers are visited regularly by knowledgeable in-house or independent sales reps, and (3) see that the products they ofer are properly displayed and showroom personnel appropriately trained and incentivized. KBIS 2014 proved, if noth- ing else, that opportunity abounds in this rebounding market. Now it's up to savvy companies to seize that oppor- tunity and turn it into proft. KBIS 2014: A Vegas Gamble That Proved A Winning Hand This year's successful KBIS demonstrated that the kitchen and bath industry is not only ripe with enthusiasm, but rich with opportunity. "Not only did KBIS signal a turnaround for the industry's premier trade show, it signaled the return of the kitchen/bath market itself." KBD_4-5_Editorial.indd 5 3/14/14 8:52 AM

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