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Issue link: http://kitchenbathdesign.epubxp.com/i/239138
designers on staf who can help customers make decisions and give them peace of mind when they are selecting materials," explains David Coticchia, thirdgeneration co-owner. "We have learned that home remodeling is an emotional experience. People are ner vous about making the right decisions because, most of the time, they are decisions that they are going to have to live with for a long time. Kitchens and bathrooms are usually the two most expensive rooms in the house to remodel, so people have a fnancial interest in making the right decision." He continues, "We feel that our designers play an important role in ofering direction to our customers. People come in and they see what products are available, but many of them immediately get overwhelmed by all of the choices. Having that expert with designing experience who can be a sounding board makes most customers feel that they are heading in the right direction." Notice that Coticchia specifes the designer acting as a "sounding board" – a partner in the process – instead of controlling what the customer decides. who stack up to what they expect as they age, increase their income and begin to make bigger ticket purchases. Now is the time to consider your stafng plan. Be ready for our next wave of opportunity in selling kitchen and bath prod- ucts to three generations of consumers. How will you value, position and define the person and the role of the designer in your business? Who is in the best position of infuence with your customer? USB plus Power! PCS36A continues to expand its offerings – with two USB-A connections and one 15A/125VAC outlet! So now you can have PCS36A three ways – with two electrical, one electrical and one data module or one dual USB-A and one electrical. What will be next? Cutout size: 5" by 4", comes with 6 ft. cord. Finishes: Matte Black or Satin Aluminum. THE DESIGNER DIFFERENCE Your designer, depending on his or her role within the showroom, can make all the difference to your business and the reputation of your showroom. Customer service, including consultative design, will be a critical part of the kitchen and bath frm going forward. My most recent columns all have included Generation Y. That's because the impact and infuence of this new generation of consumer cannot be over-estimated. I sit back and study how Generation Y is changing our world. This is our largest generation ever, and probably the biggest generation to have service jobs as their first roles in business. With training in the area of how to treat the consumer, they will expect a quality service experience. They will reward those "FINE ARCHITECTURAL HARDWARE FOR YOUR FINE FURNITURE"® w w w . m o c k e t t . c o m • 8 0 0 - 5 2 3 - 12 6 9 Circle No. 36 on Product Card January 2014 ForResidentialPros.com | 31