Kitchen & Bath Design News

OCT 2013

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Industry Profle By Kim Berndtson Design Duo Dreams Beyond Existing Spaces Photo: Wing Wong, Memories TTL Joining forces, the principles of this New Jersey frm open their doors during one of the most challenging times in recent history. THE KNOWLEDGE TO BUILD YOUR BUSINESS. THE CHANCE TO WIN A TRIP OF A LIFETIME. EXPERIENCE PITCH BLACK INSINKERATOR.COM/ PITCHBLACK In as little as 10 minutes you can learn all you need to know about the new PRO Series® and what it can do for your business. And when you're done, you're automatically entered to win a slew of amazing prizes, including your choice of an expenses-paid trip for two to Hawaii, or the regular season game of your choice anywhere in the continental U.S. Visit insinkerator.com/pitchblack from July 1 to Sept. 30, 2013. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Promotion is open only to legal residents of the 50 United States and D.C. who are currently employed, full or part time, as a plumbing contractor, sales associate or designer involved in the purchase, installation or use of InSinkErator products, 21 years of age or older. NOT OPEN TO THE GENERAL PUBLIC. Void where prohibited. Sweepstakes begins 7/1/2013 and ends 9/30/13. For Official Rules, including odds and prize descriptions, go to www. insinkerator.com/pitchblack. Sponsored by InSinkErator, 4700 21st St, Racine, WI 53406. © 2013 InSinkErator, InSinkErator® is a business unit of Emerson Electric Co. All Rights Reserved. Circle No. 17 on Product Card M any kitchen and bat h designers wistfully remember the pre-recession days, when jobs were plentiful and budgets more lavish. However, Gil Kovalsky and Kobi Aharon have nothing to make comparisons against. There are no pre-recession benchmarks or previous goals to strive toward because the duo opened their Englewood, NJbased design frm, Modiani Kitchens and Interiors, in 2010…after the recession ofcially ended. "When we opened, the economy was challenging," says Kovalsky, who, while new to kitchen/bath frm ownership, has a background in construction and nearly two decades of business experience. Likewise, his business partner, Aharon, is a respected expert in European modern kitchen design, frst in Israel and later in Manhattan. The two men clicked, both personally and professionally, and joined forces to launch the business. In November 2011, the partners made the business more permanent by opening a showroom… a 3,000-sq.-ft. Soho-style space. 30 | Kitchen & Bath Design News Equipped with a full-size working kitchen, they host cooking demonstrations and other events, including a recent ASID CEU course about kitchen ventilation. They also make their showroom available for fund raising events, supporting several local non-proft events. "This is a great way to get exposed in the community and to help the community," says Aharon. "We love that we have an opportunity to give back." FUNCTIONAL, MODERN AND SOPHISTICATED The designers, who are both certifed by European and Asian institutes, strive to keep and maintain the high-end standards with which they established the business. They and their team of designers specialize in kitchen design and installation, using their knowledge of ergonomics, surface technology, appliance function and storage philosophy to create one-of-a-kind kitchens that are functional, modern and sophisticated. They create spaces that are "artful in design and deliberate in presentation," October 2013 • Modiani designers focused on efciency while creating this open kitchen designed for an active family that enjoys hosting dinner parties. based on a foundation of contemporary kitchen cabinets from Cesar and Modiani Custom, and traditional kitchen cabinetry from Rutt. From their showroom, located just 14 minutes driving distance from Manhattan, they cater to upper middle class clients in the city as well as in Bergen County, NJ. "We are dedicated to creating breathtaking luxury kitchens with revolutionary functionality," notes Kovalsky, who indicates that this goal coincides with the frm's design and business philosophy, which is simplicity, functionality, great kitchens and happy clients. "Factors that contribute to our success are thinking of our clients' needs frst, providing phenomenal service and products, and being honest with our clients." ELEVATE DESIGN Modiani services include kitchen design, interior design and kitchen

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