Kitchen & Bath Design News

JUL 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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HACKETTSTOWN, NJ — Transitional and contemporary are expected to be the most popular master bathroom styles in the next few years, while a growing range of technology solutions are also seen taking center stage. Those are among the key conclusions of the Bathroom Design Trends Study, an annual market analysis conducted by the National Kitchen & Bath Association. The study, whose results were released at this year's Kitchen & Bath Industry Show, is aimed at identifying the most popular styles, features and materials among bathroom consumers, and to pinpoint what's likely to be trending for the next three years. Results were based on a survey of NKBA-member kitchen designers, remodelers, architects, decorative plumb- ing showrooms, cabinet shops and other product speciers, according to the Hackettstown, NJ-based trade association. Most of the surveyed design professionals worked on all types of bathrooms – from master baths (%) to full/ guest baths (%) and half-bath/powder rooms (%) – in the past year, the NKBA reported, adding that consumers are investing the most money in their master bathrooms, with a mean budget of ,, nearly twice that allotted for guest baths (,) or powder rooms (,). Most bathroom remodels stay within the former bathroom footprint, without increasing square footage, the NKBA found. Surveyed design pros most often created transitional, tra- ditional and contemporary master bathrooms in the past year, according to the NKBA. Less popular, although still a market factor, were coastal, Craftsman, rustic, mid-century and eclec- tic styling. Transitional and contemporary are expected to be the most popular bathroom styles in the next few years, the NKBA said. Traditional, industrial, coastal, mid-century and organic also show potential, the association added. Among the technology solutions seen growing in popu- larity are temperature control/thermostat smart controls, wa- ter-conservation technology and internet-connected products (see graph below). Other key study ndings were as follows: • The "most interesting" new products for bathrooms include oerings in showers/shower surrounds (for example, solid-surface walls and touch controls), vani- ties/cabinetry (oating vanities, new nishes, dierent heights, reduced depth and open shelves) and technology solutions (controls for lighting, music and water tem- perature; leak detectors; mirrors with TV; app-enabled control for radiant oors, and digital shower valves). • Bath product categories needing "more innovation," according to NKBA survey participants, include hardware and accessories (% of those surveyed), sinks (%) and vanities/cabinetry (%). Among the most-sought-after hardware/accessories innovations are integrated grab bars, toilet paper holders and decorative towel bars, as well as more nish options for linear drains, grab bars and safety products. Sought-after innovations for sinks include new materials, dierent shapes and new installa- tion capabilities. For vanities/cabinetry, surveyed design pros said they'd most like to see improved solutions for smaller areas and storage of jewelry, hair products and other essentials, as well as more wall-hung cabinetry. ▪ Study Spotlights Bathroom Design Trends Interest is growing in bath products that provide technology solutions, such as the U by Moen digital shower pictured above, which oers enhanced voice assistant integration. Photo courtesy of Moen ANTICIPATED POPULARITY OF BATHROOM TECHNOLOGY SOLUTIONS Source: National Kitchen & Bath Association Temperature Control/Thermostat Smart Control Water-Conservation Technology Internet-Connected Products Leak Detection Occupancy Sensors Wall-Mounted Touch-Panel Interface Voice-Activated Controls for Faucet/Tub/Shower/Toilet/Lighting 57% 48% 44% 42% 38% 29% 28% 10 Kitchen & Bath Design News • July 2019 CONSUMER BUYING TRENDS DEMOGRAPHICS & BUYING PATTERNS FOR THE HOME ® PUBLISHING SOLA GROUP, INC. 1880 OAK AVE., SUITE 350 EVANSTON, IL 60201 (847) 440-3000 Paul DeGrandis Publisher, ext. 100 Eliot Sefrin Publisher Emeritus, ext. 113 SALES WEST Paul DeGrandis Ext. 100 NORTHEAST Dan Miklosz Ext. 118 SOUTHEAST Dan Agostinacchio Ext. 101 MIDWEST David Ayala Ext. 119 MIDWEST Zach Stenberg Ext. 115 PRODUCT & LITERATURE SHOWCASE/CLASSIFIED ADS Mike Serino Ext. 102 EDITORIAL Janice Anne Costa Editor, ext. 116 Anita Shaw Managing Editor, ext. 112 Autumn McGarr Associate Editor, ext. 104 SUBSCRIPTIONS Kitchen & Bath Design News Circulation Dept. P.O. Box 3007 Northbrook, IL 60065-3007 (866) 932-5904

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