Kitchen & Bath Design News

JUL 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Designing for a sophisticated luxury market, Steven Cooper of Cooper Pacic Kitchens in West Hollywood, CA agrees that New Traditional is a trend with staying power. "We are such believers that we just installed a New Traditional kitchen in our showroom," he says. "The extreme high-end market, too, appreciates the warmth of traditional kitchens while also borrowing a restrained sensibility from contempo- rary design. Our designs include lots of layering and textures and combinations of nishes and colors. And the great thing about New Traditional is that it leaves room for us to also pay homage to our region with Regency and Art Deco elements." INTERPRETING A TREND What makes New Traditional such a well-loved style is its versatility. Says Peter Salerno, a kitchen industry guru with numerous awards to his name and an idea-lled showroom in Wycko, NJ: "Are we talking about traditional with a modern twist, modern with a traditional twist, transitional or something in between? Well, I think transitional probably comes closest to current tastes, but personally I nd that term rather weak and nondescript. New Traditional is a better term. It intrigues clients, and that's something we welcome. We love it when they come to our showroom and are inspired to think creatively." Currently, the Salerno showroom is displaying a number of new cabinet door styles, and he notes, "In our market, the Shaker door is pretty much out. Our clients are denitely looking for something a bit more ornate and unusual. We give them that with more details and unique features. One of our doors, for example, features a stainless steel frame. Another stands out with triple beads. The point here is to give the cli- ents ideas and have them open themselves to new concepts." On the other hand, massive crown moldings are giving way to less elaborate treatments, he says, and however much he loves creative solutions, he discourages outrageous design themes. "People are looking for tranquility," he explains, "which is why New Traditional is such a good style. An all-black kitchen, for example, with all-black cabinetry and appliances, may seem sexy right now, but for how long is it sexy? And who wants to pay , for a kitchen you are sick and tired of within a few years?" Furniture details on the island and range hood, deep green as a contrast to creamy white, ceiling beams and a highly ornamental range add traditional personality to this kitchen designed by Wis- consin designer Paul Dybdahl. A brick-vaulted ceiling emphasized with dark beams, a farm table and island with furniture details and a classic black range and hood contrasting with white walls typifies the New Traditional look in this space designed by Steven Cooper of Cooper-Pacific Kitchens. (top photo) New Traditional is exemplified in this kitchen designed by South Carolina designer Bryan Reiss. The vaulted ceiling is painted white and the function of the kitchen is decidedly contemporary, while the introduction of soft blues, a tile wall and a black iron candelabra add traditional warmth. Art Deco-styled tiles in a ceiling detail and warm woods contrast nicely with stainless steel and white cabinetry in this space designed by Peter Salerno. The kitchen also features four ovens as requested by the owner, a professional pastry chef. Photo: Joe DeMaio Photo: E. Bea Photography Photo: Peter Rymwid July 2019 • KitchenBathDesign.com 33

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