Kitchen & Bath Design News

JUN 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Woodharbor Event Highlights Expansion NEWARK, NJ — Woodharbor Custom Cabinetry, Inc. recent- ly hosted 26 kitchen and bath cabinetry dealers at an event to expand the company's presence in the New York and New Jersey markets. Dennis Lewerke, Wood- harbor senior v.p. and co-own- er, told the group "Woodharbor believes that quality dealers and designers are the foundation of the kitchen and bath industry despite the influx of imports, low-priced cabinetry and big box home centers. It is our mission to provide quality products to support their continued success" (see photo, above). Jon Snow, v.p. of Sales and Marketing, observed, "Many exciting industry trends start in the New York and New Jersey area. This fits perfectly with Woodharbor's commitment to creativity and innovation. The reaction from this group reinforces our goal to grow the Woodharbor brand in this market." Blogging Program Unveiled by DPHA BETHESDA, MD — The Decorative Plumbing & Hardware Association has intro- duced a benefit that will enable showrooms to gain cost-free exposure to the first page of Google searches in members' market territory, the organization announced. DPHA officials last month introduced the association's "Blog-for-Our-Members" program, which will offer weekly, customizable blog content that DPHA members can use as their own. "We offer this new member benefit because we know that many of our members don't have the time to create a consistently issued blog," the Bethesda, MD-based DPHA said. "We do the work, and all members need to do is post the blog on their website." Each week, the DPHA will post a blog on the members' portal site of www.dpha.net, along with an image. Organization officials said members can simply copy and paste it onto their own sites. Each blog is designed to be customized to include the market territory that a company covers, along with its name, address and phone number. Additional information is available from Tom Cohn at tcohn@dpha.net. Anuszkiewicz to Play Key Role in Design Galleria Tennessee Showroom NASHVILLE, TN — Richard Anuszkiewicz, an award-winning designer with ties to Kitchen & Bath Design News, has been named as the lead kitchen designer for a second showroom to be opened in Nashville by the Design Galleria Kitchen and Bath Studio. The showroom, a cornerstone of the new Nashville Design Collective, is slated to open in October, according to Design Galleria Kitchen and Bath Studio Principal Matthew Quinn. "Richard will be a great addition to the Design Galleria Kitchen and Bath Studio brand and to the rapidly growing Nashville design community, as he brings an appreciation and passion for design, highlighted in his impressive and highly rec- ognized portfolio," Quinn said. "His strong industry relationships and celebrated career make Richard a natural fit to launch our new showroom." The creative director of Richar Living and an NKBA "Thirty Under 30" recipient, Anuszkiewicz served most recently as executive director of the kitchen and bath/ casework division of an architectural firm based in the Washington, DC metro- politan area. A nationally recognized designer and public speaker, Anuszkiewicz is one of two presenters in the six-city seminar series being presented by Kitchen & Bath Design News in key markets throughout 2019. He has also been cited by KBDN as a leading industry innovator. 18 Kitchen & Bath Design News • June 2019 INDUSTRY UPDATE Answering Clients' Formaldehyde Questions By Betsy Natz, CEO, KCMA F ormaldehyde is a topic that has been in and out of the news for decades, causing concern among homeowners. The Kitchen Cabinet Manufacturers Association has done a lot of work to ensure that here is accurate information available to the consumer on the potential human health impacts of exposure to this chemical. We have worked closely over the years with the Environmental Protection Agency providing input on regulations including the recent Formaldehyde Emission Standards for Composite Wood Products Rule in an effort to ensure it had both consumers' and manufacturers' best interests in mind. We understand that a healthy home is important to consumers and is therefore important to our members. In fact, recent research shows that sustainability is one of the top factors for consumers choosing products for their homes. As a designer (or architect), how can you accurately and efficiently answer your clients' questions about the health and safety of their kitchens? And how does the Formaldehyde Rule impact those concerns? What is Formaldehyde? Despite popular belief, no wood products are 100% formaldehyde free. Formaldehyde is an organic compound found in nature and in trees. Formaldehyde occurs naturally in the environment, with natural processes contributing up to 90 percent of formaldehyde found in the atmosphere. All wood species, and therefore all wood products, contain and emit small amounts of formaldehyde, as well as many fruits, vegetables, mushrooms, seafood, meats and coffee. Formaldehyde does not accumulate in humans or animals because it is quickly broken down by their metabolic processes. In the environment, it is quickly broken down in the air by moisture and sunlight, and by bacteria in the water and soil. Cabinet manufacturers use composite wood (a positive environmental story) that extends the yield from the harvest of trees and makes cabinetry more affordable. The best performing adhesives used to make composite wood contain small amounts of the compound, urea formaldehyde. Formaldehyde Exposure You may be asking yourself, is exposure to Formaldehyde something my customers and I should worry about? The answer is no. The use of formaldehyde is extensively regulated by numerous fed- eral organizations, including the World Health Organization, to ensure that any products containing formaldehyde don't exceed the acceptable levels as mandated by the safety regulations. This means products will emit near naturally occurring levels of formaldehyde. The new Formaldehyde Rule requires that all products produced in the U.S. and imported into the U.S. contain and emit acceptable levels of formaldehyde that do not pose adverse health effects to humans, animals or the environment. Formaldehyde is one of the most well-studied compounds in commerce today, and its risk profile has been well characterized. Basically, this means that if your clients are looking at wood or composite wood cabinets, they have nothing to worry about! What it means So what does the new Formaldehyde regulation mean for you and your customers? The Formaldehyde rule requires all composite wood products made in the U.S. (or imported to the U.S.) be tested by a third party certified by the EPA to ensure compliance with the acceptable formaldehyde levels outlined in the rule. In addition, all products must be labeled with the producer's name, lot number, an EPA-recognized third-party certification number and a compliance statement. This means that you can share with your clients that cabinets you specify are required to abide by certain formaldehyde emission standards as outlined in the rule. It is now against the law for cabinets to contain panels or component parts that do not meet these requirements. ESP-Certified Cabinets If your customers are looking for additional assurances that their cabinets are produced in a sustainable and environmentally responsible manner, look no further than the KCMA Environmental Stewardship Program. In addition to ensuring compliance with federal regulations like the Formaldehyde Rule, the ESP guarantees that products are produced using methods that have a positive impact on the environment. Certification is awarded annually to cabinet manufacturers based on compliance in five categories: air quality, product resources management, process resource management, environmental stewardship and community relations. The ESP goes beyond other environ- mental programs by taking a holistic approach to certification, holding the industry to high standards for their products, forest sustainability and manufacturing processes. Next time your clients ask if a certain kitchen cabinet is safe for their home, you will be armed with all of the information you need to confidently answer "green" questions. For more information on Formaldehyde and KCMA's Environmental Stewardship program, visit www.kcma.org. KCMA CORNER

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