Kitchen & Bath Design News

MAR 2013

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Editorial { Eliot Sefrin, Publisher Emeritus } �� A CYGNUS BUSINESS MEDIA PUBLICATION Group Publisher John Huff Trade Show Co-Location Should Provide Jolt To Industry in Recovery Publisher Emeritus Eliot Sefrin Editor Janice Anne Costa Managing Editor Anita Shaw Senior Editor Kim Berndtson Contributing Writers Elizabeth Richards Denise Vermeulen The co-location of the Kitchen & Bath Industry Show (KBIS) and the International Builders��� Show (IBS), beginning in 2014, should be seen as a potential major shot in the arm to the industry���s two premier trade shows. G ood news on the trade show front. And, coupled with a recovering market, it should provide a much-needed jolt of energy for the housing industry���s entire supply chain. The good news, arriving in late-January, was contained in the announcement that the National Kitchen & Bath Association and the National Association of Home Builders have forged a threeyear agreement to co-locate the Kitchen & Bath Industry Show and the International Builders��� Show beginning next February (see related story, Page 12). The pair of shows, to be conducted simultaneously at the Las Vegas Convention Center, will create a ���megaevent��� known as ���Design and Construction Week��� ��� and will represent one of the world���s largest gatherings focused on the ideas, products and technologies to design, build and remodel homes. The co-location decision should be seen as a potential major shot in the arm for KBIS and IBS, both of which have languished in recent years under the weight of the housing downturn. Anyone who has visited either event is painfully aware that attendance and exhibit space has been down dra- matically from peak levels. Many manufacturers ��� stung by exhibit booth/drayage/ travel costs, impacted by dwindling attendance, and questioning the return on investment for national trade shows ��� have been forced in recent years to cut back on trade-show exposure and spend their marketing dollars on other initiatives. Potential tentially meet thousands of additional visitors ��� including home builders, architects and related design/construction professionals ��� crossing over from an accessible, adjacent IBS. Similarly, KBIS attendees should benept from the far-more-expansive roster of suppliers, not to mention gaining greater familiarity with important ancillary ���Show o���cials for both KBIS and IBS should be commended for listening to out-of-the-box ideas, responding to customer needs and working together to forge their exciting new venture.��� attendees, pinched by costs in a challenging economy, have also stayed away. And because of this, both shows have been facing uncertain, shaky futures. Those futures, however, suddenly seem a whole lot brighter now. KBIS, in particular, stands to benept from the co-location decision. Prospective KBIS exhibitors should be downright giddy about a format in which they can po- products such as windows, doors, qooring and mechanical systems. KBIS attendees should also benept from the wide range of educational conferences typically o���ered at IBS. As if that���s not enough, conducting the shows in a warm-weather destination like Las Vegas in the heart of winter shouldn���t hurt, either. As if that���s not positiveenough news, the co-location decision also seemingly signals a long sought-after, and Facebook.com/KitchenBathDesignNews most welcome, move toward trade-show consolidation. As additional evidence, NKBA and NAHB officials said their co-located event will expand further in 2015 with the addition of SURFACES and StonExpo/Marmomacc Americas, a pair of shows in the floor-covering and natural stone industries. And the International Surface Fabricators Association (ISFA) and the International Woodworking Fair, LLC also just announced a partnership geared toward increasing the focus for the 2014 IWF on the countertop industry (see story, Page 12). Show officials for both KBIS and IBS should be commended for listening to out-of-the-box ideas, responding to customer needs and working together to forge their exciting new venture. Both KBIS and IBS remain critical, time-tested marketing vehicles for the trade. If nothing else, the announcement about co-locating the events has created some much-needed buzz. It���s hoped the decision does even more ��� helping return the shows to at least a semblance of their former glory. ForResidentialPros.com | Art Director Kirsten Crock Media Production Rep Cindy Rusch Editor, ForResidentialPros.com Andrea Girolamo Web Site Manager Thamaraj Udomwongyont Audience Development Manager Tammy Steller Reader Service Manager Jeff Heine Administrative Assistant Jenni Ehlke-Heyer Chief Executive O���cer John French Chief Financial O���cer Paul Bonaiuto E.V.P., Building & Construction Kris Flitcroft V.P., Content Greg Udelhofen V.P., Marketing Debbie George Director, Digital Sales Norine Conroy V.P., Production Operations Curt Pordes V.P., Audience Development Julie Nachtigal V.P., Technology Eric Kammerzelt V.P., Human Resources Ed Wood Copyright �� 2013 by Cygnus Business Media, Inc. All rights reserved. No part of this magazine may be produced in any form, including electronically, without written permission from the publisher of Kitchen & Bath Design News. @KitchenBathDesignNews March 2013 Columnists Ellen Cheever, CMKBD, ASID, CAPS Hank Darlington Leslie Hart Bruce Kelleran, CKD, CPA Stephen Nicholls Ken Peterson, CKD Mary Jo Peterson, CKD, CBD, CAPS Sarah Reep, CMKBD, ASID, CMG, CAPS, IIDA Bryan Reiss, CMKBD Eric Schimelpfenig, AKBD 7

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