Kitchen & Bath Design News

MAY 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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" "WE HAVE joined our local chamber of commerce, had a ribbon cutting/open house event that was featured in two of our local papers, and we also hand out business cards, attend local business networking groups, send out postcards to previous clients and attend and speak at events at our local com- munity college." Amanda Latsch, administrative assistant LJ Level Construction, Inc. Isanti, MN "[I USE] SOCIAL media, my website and other lead sites. I have done print in the past and now use online [avenues] more, but am looking to add print back in to get the portion of the market that isn't online." Kevin Check, architectural residential designer and project manager Kevin J Check Designs Edgerton, WI "I'M AN INDEPENDENT designer with little to no marketing budget. My best marketing is great customer service, which gets me word-of-mouth referrals. I have also been successful working with women's net- working groups. The mixed group networks I have joined have been less successful for referrals." Joyce Clark, owner JClark Designs Louisville, KY "NETWORKING IS SO important. Person-to-person contact sells many items. I am a member of many industry organiza- tions, which bring us many business opportu- nities. Print ads are good with the right group exposure. Sponsorship works if strategically done. Web-based ads can be effective [as well as] TV, to a certain point. Old fashioned net- working has worked the best for us." Ken Mortensen, director of special markets Security Plumbing & Heating Supply Albany, NY "THE BEST MARKETING – more than social media, digital, print and sponsor- ship – has been in-person networking and referrals." Livia Givoni, president/owner Dimensions 3D, LLC Middlesex County, MA "IN MY OPINION, in-person network- ing is always best. A relationship can be built or broken on a first meeting. Print advertising is necessary just to get a company name out to the masses but still, a face-to-face meeting works. Sponsorships and being on commit- tees or boards offer others outside your de- mographic [a chance] to see your work ethic, commitment and personality." Kathryn Beretta Mancini, interior designer Robinson Green Beretta Providence, RI "IN-PERSON NETWORKING over the years has worked; however, the best clients are always personal referrals from existing and past clients." Donna Ralston-Latham, ASID, IFDA, owner/designer DRL * Total Environments Alexandria, VA "[WE USE] IN-PERSON networking and print ads in a local monthly magazine targeting our demographic. We don't do news- paper, radio or television spots. We put a lot of our advertising budget into digital marketing: website, Houzz, Facebook and other." Nicole Panaccione, designer FD Kitchen & Bath Morgantown, WV "I HAVE FOUND that any in-person networking is valuable; you really get a feel for who a person is and whether you would work well together. I have also had customers save a picture from a magazine ad and then bring it to a first meeting or say they have seen a project of mine in a magazine, so I think print is still relevant!" Candace Nordquist, owner Candace Nordquist Interiors Gig Harbor, WA "MOSTLY, WE ARE using social media for our marketing. We still have a single page print ad with Colorado Homes and Lifestyles… although I plan to trim this next year. We also have a quarterly event at our showroom and invite potential clients, architects and build- ers [to attend]." Mikal Otten, owner Exquisite Kitchen Design Denver, CO "I HAVE ALWAYS found that most of my jobs come from recommendations – mostly from satisfied customers. Some [come] from my trades persons as well as some contractors I have worked with. I have done some print advertising in local organizations' ad books for fundraisers. I never got any jobs from that. It has been 33 years of word-of- mouth. It seems you know the kind of client you will get that way." Janice Sullivan, owner/interior designer Jan Sullivan Design Consultant Hackettstown, NJ "[WE MARKET BY] supporting local HBA/NARI associations, and through inter- personal relationships within those groups and actively participating. And, we display projects on Houzz and work at keeping our website current for Google searches." Dale Smith, v.p. sales Sterling Kitchens Malvern, PA "THE ONLY THING that works consis- tently and successfully is in-person network- ing in women-only business groups. Mixed business groups are hit and miss, because we find that men are usually not interested unless they are contractors." Karen Liebold, interior designer Liebold & Son Interiors Seminole, FL "WHILE MOST OF our advertising is digital-based, we still include print advertis- ing, which drives some traffic to our website, where they can request an in-home quote. This medium is difficult to gauge; however, we feel it necessary to reach older demographics. We also still participate in grassroots efforts such as home shows, and events with our field marketing division, and find these people are the further along in the buying cycle. Most marketing, if done right, all works in tandem." Linda Fennessy, marketing manager Kitchen Magic Nazareth, PA "MY MARKETING CONSISTS of word-of-mouth referrals from clients, archi- tects and designers. I post some on Facebook and I'm starting, as of this week, to add a presence on Houzz." Bret Miller, president M5 Construction Dallas, TX Designers Discuss Traditional Marketing WHAT DO YOU THINK? Email your feedback, contact information and the subject, 'Market Pulse' with your message to In a world of social media and digital marketing, what 'traditional' marketing strategies have worked for your business (i.e. in-person networking, print advertising, sponsoring local organizations)? 8 Kitchen & Bath Design News • May 2019 MARKET PULSE READERS' OPINIONS ON INDUSTRY-RELATED ISSUES

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