Kitchen & Bath Design News

MAY 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 38 of 86

Designers discuss the correlation between age and design preferences, looking at how design priorities shift based on clients' life stages. BY KIM BERNDTSON Design By the Numbers ust by walking into someone's home, you can usually learn a lot about their personality and design style. In some cas- es, the design elements, materials and products they select can also reveal some insights into someone's age. This month, KBDN asked designers to share projects that reflect the needs of different generations, as well as their thoughts about how age influences design…and what surpris- es them when trying to correlate design trends to age. THE 30s While it may seem that people in their 30s are just starting out, Tatiana Machado-Rosas indicates that many of her young clients come to her with definitive ideas about how they want to live in their homes. "They do a lot of research online, especially about style and technology," says the senior interior designer and department head, CKBD, Allied ASID, CAPS, CGP at Jackson Design & Remodeling, in San Diego, CA. "They are very educated, so when they come to a designer, they have a pretty good vision for their space." This age group's style preferences are often trendy and casual/comfortable with a focus on high design, she notes, adding that they are heavily influenced by what they see on Houzz and Pinterest. They are equally impacted by their sur- roundings and they want to incorporate things that remind them of spaces where they feel good, such as a local restau- rant, coffee shop or even showroom. Another big influence is San Diego's architecture. J 38 Kitchen & Bath Design News • May 2019 GENERATIONAL DESIGN

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