Kitchen & Bath Design News

APR 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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LAS VEGAS — The nation's new-construction market is seeing a continued decline in the average size of new homes, coupled with decreased demand for upscale features, includ- ing multiple bathrooms, according to the results of a new sur- vey conducted by the National Association of Home Builders. The survey, whose results were released at the International Builders' Show (IBS) here in February, found that the aver- age new home declined to 2,576 sq. feet – down from a peak of 2,689 sq. ft. in 2015 – driven in part by increased produc- tion in townhouses, which comprised 14% of new home starts last year. Home sizes had increased for six consecutive years, but have been downsizing since 2016. Fewer have four or more bedrooms, or three or more bathrooms, the Washington, DC-based NAHB said (see graphic at right). "Builders are trying to meet demand where it's hottest, and that's at the lower price points," said Rose Quint, v.p./ survey research for the Washington, DC-based NAHB. "To that end, they're building more townhomes and smaller detached homes. "Townhomes take up less land, and that automatically brings the price down," Quint noted. The NAHB, Quint said, surveyed nearly 4,000 home buyers – those who have either recently purchased a home or plan to purchase a home within the next three years – ranking 175 features based on how essential they are to a home-purchasing decision. The top 10 features include laun- dry rooms and energy-saving features such as "Energy Star" appliances. Also in high demand are a variety of home-stor- age needs – such as garage storage and walk-in pantries – as well as hardwood flooring, a patio and exterior lighting. The survey results, said Quint, demonstrate "that builders are trying to respond to the crisis around housing affordability (see related Barometers, Page 10). Among the survey's other findings are that 86% of home buyers prefer their kitchen and dining room to be completely or partially open. Top finishes include stainless steel appli- ances (67%), granite or natural stone kitchen countertops (57%) and white kitchen cabinetry (32%). "White upon white is the new style that's emerging, as well as gray on white – both for the kitchen and the bathroom – in terms of cabinets and countertops," Nino Sitchinava, principal economist at Houzz, told reporters at the IBS (see related story, Page 35). Other rising trends, according to Quint and Sitchinava, include farmhouse styles incorporating ample amounts of wood; engineered quartz countertops for color flexibility; vinyl and resilient flooring, especially for aging in place; wireless controls; open interior and exterior spaces in the kitchen, and higher-end fixture installations in the bath- room, such as wall-mounted sinks, faucets and toilets. ▪ Home Sizes Declining From 2015 Peak A new NAHB survey shows that 86% of home buyers prefer their kitchen and dining room be partially or fully open, as seen in this kitchen by Fieldstone Cabinetry. Photo: Fieldstone Cabinetry After six straight years of increases, the average size of new homes declined from a peak of 2,689 sq. ft. in 2015 to 2,576 sq. ft last year, with builders aggressively pur- suing the starter-home market through the construc- tion of more townhomes and smaller single-family detached homes. After an increase to a high of 37% in 2016, the percentage of new single-family homes with 3+ full bathrooms also declined in 2018. Source: National Association of Home Builders SHARE OF NEW HOMES WITH 3+ FULL BATHROOMS 2000 2007 2011 2016 2018 20% 27% 23% 37% 35% 12 Kitchen & Bath Design News • April 2019 CONSUMER BUYING TRENDS DEMOGRAPHICS & BUYING PATTERNS FOR THE HOME ® PUBLISHING SOLA GROUP, INC. 1880 OAK AVE., SUITE 350 EVANSTON, IL 60201 (847) 440-3000 Paul DeGrandis Publisher, ext. 100 Paul@SOLAbrands.com Eliot Sefrin Publisher Emeritus, ext. 113 Eliot@SOLAbrands.com SALES WEST Paul DeGrandis Ext. 100 Paul@SOLAbrands.com MIDWEST David Ayala Ext. 119 David@SOLAbrands.com MIDWEST Zach Stenberg Ext. 115 Zach@SOLAbrands.com NORTHEAST Dan Miklosz Ext. 118 DanM@SOLAbrands.com SOUTHEAST Dan Agostinacchio Ext. 101 Dan@SOLAbrands.com PRODUCT & LITERATURE SHOWCASE/CLASSIFIED ADS Mike Serino Ext. 102 Mike@SOLAbrands.com EDITORIAL Janice Anne Costa Editor, ext. 116 Janice@SOLAbrands.com Anita Shaw Managing Editor, ext. 112 Anita@SOLAbrands.com Autumn McGarr Associate Editor, ext. 104 Autumn@SOLAbrands.com SUBSCRIPTIONS Kitchen & Bath Design News Circulation Dept. P.O. Box 3007 Northbrook, IL 60065-3007 (866) 932-5904 circ.kbdn@omeda.com KitchenBathDesign.com

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