Kitchen & Bath Design News

MAR 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Quartz products remain among the hottest kitchen countertop choices right now, though the 'mix and match' trend remains strong, a new KBDN survey shows. BY JANICE COSTA Material Changes ountertops remain an essential part of today's kitchen designs, valued for both their beauty and functionality, though interest in different materials continues to shift, even as the "mix and match" trend remains strong. That's according to a new survey that polled more than 220 kitchen and bath dealers and designers about what countertop materials are hot, what colors and materials are trending and how countertops fit into their overall project budgets. MATERIAL CHOICES While the vast majority of consumers say they sell and/or specify multiple surfacing materials for the kitchen, some materials are clear favorites, while other once-popular choices seem to be on the downswing. Asked what the fastest growing countertop choice is among their clients right now, dealers and designers polled were nearly unanimous in their response: Quartz products win the day. In fact, the vast majority (86.4%) said that they see demand for this material growing, while fewer than 1 percent (0.9%) see interest in the product waning (see Graph 1). At the opposite side of the spectrum, a mere 1.8 percent of those polled see tile use growing in the kitchen – quite differ- ent from the bathroom, where tile is all the rage (see related Bath Remodeling Report, Page 62) – while 73.6% see it waning and 24.6% see demand remaining the same. C Laminate is also seeing decreased interest in the kitch- en, with 60.8% of those polled saying interest in the product is waning, while metal (37.4% versus 11.7%) and glass (39.4% versus 9.9%) were also seen by more people as waning than growing. Granite, marble, soapstone and concrete continue to have a strong foothold, but after years of dominating the market, inter- est in natural stone seems to be falling off a bit, with more than a third (33.5%) seeing consumer interest in this material wan- ing compared to only 16.7% who see demand on the upswing. Solid surface, increasingly common in commercial design, seems to be losing ground in the residential arena, with roughly half (48.2%) of dealers and designers polled seeing interest in this wane among their clients, compared to 21.9% who see the category as growing and 29.9% who see demand remaining the same. Sintered stone/ultra-compact surfacing was cited by equal numbers of dealers and designers as growing (25%) and wan- ing (25.4%) among their clientele. COLOR TRENDS When it comes to color, all-white kitchens never seem to go out of style, so it's no surprise that shades of white top the list of most popular kitchen countertop hues. Indeed, a whopping 92.3% of those surveyed say they continue to see strong inter- est in white, off-white and cream shades (see Graph 2). 1 INTEREST IN KITCHEN COUNTERTOP MATERIALS ■ GROWING ■ WANING ■ REMAINING THE SAME Granite/Marble/ Concrete/Soapstone Quartz/Quartzite Solid Surface Laminate Wood Sintered Stone/Ultra Compact Surfacing Metal Glass Recycled Materials Tile 16.7% 33.5% 49.8% 86.4% 21.9% 6.8% 31.7% 25% 11.7% 9.9% 22.6% 73.6% 24.6% 30.8% 46.6% 39.4% 50.7% 37.4% 50.9% 25.4% 49.6% 24.4% 43.9% 60.8% 32.4% 48.2% 29.9% 12.7% 0.9% 1.8% 44 Kitchen & Bath Design News • March 2019 SURVEY

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