Kitchen & Bath Design News

MAR 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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LG Electronics USA Opens Experience & Design Center in Napa Valley NAPA, CA — LG Electronics USA has opened its Experience & Design Center in Napa Valley, CA, showcasing nearly 200 LG home appliances, including its newest built-in luxury brand, Signature Kitchen Suite. The multi-million-dollar center is designed to provide visitors – including retailers, designers and builders – with unique culinary, design and technology experiences using the live appliances. The centerpiece of the 23,000-sq.-ft. facility is the Signature Kitchen Suite demon - stration kitchen, equipped with pieces from the line designed for Technicureans, a new generation of cooks who combine their passion for food with their appreciation for innovation, according to the company. Product experts and onsite executive chefs will provide hands-on training that brings the Technicurean lifestyle to life, in partnership with local wineries and produce farms as suppliers. The Signature Kitchen Suite appliances demonstrated in the center include a pro- style range available with built-in sous vide modality on the cooktop. Consistent with Signature Kitchen Suite's "true to food" philosophy, the luxury appliances also include built-in column refrigerators and freezers, new wine coolers and more. Another key feature of the design center, which features more than 20 vignettes, is the AI Lifestyle Zone that showcases LG's artificial intelligence technology and smart home innovations. LG offers a wide selection of Wi-Fi-enabled appliances, and the Center shows how LG home appliances help create a smart home ecosystem. The Experience & Design Center will primarily operate as a hub for brand immer- sions with VIP dealer sales associates, designers, builders and influencers throughout the year. Zach Elkin, general manager of Signature Kitchen Suite and LG for Build- ers, said, "Establishing our base here gives us access to the best vintners, farmers, ranchers, fisherman and other craftspeople that are living out a mission every day that is true to food." While spotlighting multiple Signature Kitchen Suite kitchens, the design center also features kitchen and laundry lifestyle vignettes with LG Signature, LG Studio and LG brand home appliances. Beyond home appliances, the immersive experience at the design center is enhanced by LG commercial displays, including LG OLED videowalls, surfaces by LG Electronics' sister company LG Hausys, custom cabinetry and various surfaces and fixtures from Ann Sacks, Kohler and Waterworks, to name a few. The Experience & Design Center was designed with environmental sustainability at its core, incorporating LG commercial air conditioning and LG LED lighting systems. The new facility is also 100-percent powered by renewable energy and carbon neutral certified, further underscoring LG's commitment to greener living. The centerpiece of the just launched LG Electronics Experience & Design Center is the luxury Signature Kitchen Suite-equipped demonstration kitchen, including a pro-style range with built-in sous vide directly on the cooktop. 18 Kitchen & Bath Design News • March 2019 INDUSTRY UPDATE NOTEWORTHY DEVELOPMENTS IMPACTING THE KITCHEN AND BATH MARKET Circle No. 9 on Product Card

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