Kitchen & Bath Design News

FEB 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 64 of 103

STACY GARCIA Twitter: @Stacy__Garcia / @KBtribechat Instagram: @cabinetmakers / @kbtribechat Facebook: @GarciaCabinetmakers / @kbtribe Co-owner of Garcia Cabinetmakers, Southern California designer Stacy Garcia is perhaps best known as the found- er of KBtribechat, a popular hour-long open industry dis- cussion that takes place every week under the #KBtribechat hashtag. Garcia first began actively using Twitter to promote the custom cabinetry business she owns with her husband in 2010. "What I found there at the time were industry profes- sionals and brands randomly connecting," she recalls. "I was making many good connections, but Twitter seemed limited. I wanted to have real-time conversations. It was apparent that if we organized our Twitter time, we had a lot of industry resources, insights and expertise to share between us." Eager to engage more actively with the kitchen and bath community, Garcia started the KBtribechat hashtag, Twitter account (@KBtribechat) and blog (https://kbtri- in April 2011. "I come up with the topics of discussion and ask industry pros to host in their area of expertise," says Garcia. "The questions are announced Thursday mornings on the blog for those who want to prepare ahead of time." Since its inception, KBtribechat has drawn attention from not only kitchen and bath designers and interior designers, but also dealers and distributors, major man- ufacturers such as Caesarstone and Rev-A-Shelf and industry organizations such as the National Kitchen & Bath Association (NKBA). The weekly KBtribechat blog post is typically sponsored by major brands, including Whirlpool and Elmira Stove Works. Although she is active on several other social media sites – "As a business owner, I think it's important to show what you are about online and this [requires] being active on multiple channels," she remarks – Garcia is drawn to the ease of making connections with like-mind- ed individuals on Twitter. "Most of my kitchen and bath industry social media connections originated from Twitter," she says. "I have never focused on numbers of followers. If you are part of our industry and follow me on Twitter, I make a point to follow back. My strategy is to be social on social media. I share industry friends' blog posts and interesting tweets. I try to be generous with likes and comments." KBtribechat posts a list of questions every week to prompt discussion under the #kbtribechat hashtag. Courtesy of KBtribechat " As a business owner, I think it's important to show what you are about online and this [requires] being active on multiple channels." —Stacy Garcia February 2019 • 65

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