Kitchen & Bath Design News

JAN 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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"At every design center, we show everything from tradition- al to contemporary to rustic," she notes, adding that displays are updated often to stay on-trend and reflect the local market, such as the loft and mezzanine in the Ann Arbor (MI) location that offers a hip, urban feel, and the office display in the Macomb (MI) design center that features currently popular wood barn doors and tongue-and-groove shiplap. "There is something for everyone," she enthuses. Several of the kitchen displays are fully functional, allowing the company to host events and show homeowners first-hand how an appliance works. Many kitchens also include islands – in a variety of shapes and sizes – to encourage conversation that naturally happens when people gather around them. "The kitchen is the heart of the home," says Flynn. "We try and make our displays full kitchens instead of smaller vignettes so homeowners really feel like they're sitting in a kitchen. We are very hands on with visitors and we like to sit with them, encouraging them to explore by opening drawers and standing in front of ranges to evaluate their height. We also try to include a lot of storage options and accessories so homeowners can experience them as well." As the design process progresses, selection centers in each location are designed as work stations where homeowners can pull samples to create their own unique story, which can be turned into a storyboard wall that shows a project from concept to completion. "It's about engagement and interaction," she continues. "We provide the tools and designers are available to assist and offer guidance along the way to create a space in which the homeowner feels comfortable." The design centers utilize technology as well, such as large-screen monitors that allow customers to view their de- signed space in 3D. "This is huge for customers…and not just because it's on a big screen, but also because they can actually see everything they have discussed with their designer," she explains. KSI KITCHEN & BATH Seven design centers in Michigan and Ohio An overriding mission of any KSI Kitchen & Bath design center is to ensure an exceptional experience for everyone who walks into any of its seven locations. The firm accomplishes that goal via everything from its displays to designer/client interactions to technology. "We understand that when it comes to remodeling an ex- isting home or building a new one, it can be overwhelming for people to visualize and make material selections with confi- dence," says Colleen Flynn, v.p. of marketing and sales. "There are a lot of decisions that go into a project, and it is our goal to offer guidance and provide tools to make it as easy as we can." That process begins by showcasing a variety of styles and products in an array of finishes and colors in kitchens and baths, as well as in other displays that range from bars and offic- es to laundry rooms, butler's pantries and even boot benches. KSI Kitchen & Bath design centers often feature full kitchens instead of smaller vignettes so homeowners really feel like they are sitting in a kitchen. Displays within the design centers are often tailored for the mar- ket in which they are located, such as the Ann Arbor, MI location, which features a loft and mezzanine that give it a hip, urban vibe. Many kitchen displays in the KSI Kitchen & Bath design centers include islands – in a variety of shapes and sizes – to encourage con- versation that naturally happens when people gather around them. Photo: Steve McCall Photo: Courtesy of KSI Kitchen & Bath Photo: Courtesy of KSI Kitchen & Bath 44 Kitchen & Bath Design News • January 2019 PORTFOLIO

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