Kitchen & Bath Design News

JAN 2019

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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PALO ALTO, CA — The majority of baby boomer homeowners are addressing aging-related needs while tack- ling major changes during master bathroom renovations. That's the key conclusion of the 2018 U.S. Houzz Bathroom Trends Study, a recent survey of more than 1,100 U.S. homeowners. The nationwide online poll – which in- volved homeowners who are in the midst of, are planning or recently completed a master bathroom renovation – explored renovation plans, product choices, popular colors, finishes and styles for master bathrooms. According to Houzz, one-third of surveyed Baby Boomers (homeowners aged 55 and older) are addressing current ag- ing needs, while nearly a quarter (22%) are planning ahead for future needs. Among the renovating homeowners surveyed, nearly half said they're changing the bathroom layout and one-third are removing the bathtub, according to Houzz. Other upgrades include installing accessibility features like seats, low curbs, grab bars and non-slide floors in upgraded showers and bathtubs, the online platform reported. "Baby boomers account for the largest share of reno- vating homeowners and the largest share of renovation spending," said Nino Sitchinava, principal economist for the Palo Alto, CA-based Houzz. "This year's bathroom study reveals that a significant proportion of boomers are aware of pending aging needs and are proactive about integrating Universal Design features during renovations. "That said, it's also clear that there are considerable opportunities to further educate the market on accessibili- ty, and that the demand for Universal Design features will continue to grow." The Houzz study also found that homeowners are focusing on their master suite as a whole, with nearly half of master bathroom projects accompanied by master bedroom renovations. Master bathrooms command the second-high- est median spend in home remodels, behind kitchens, Houzz added. "A surprising one in 10 master bathrooms is the same size or larger than the master bedroom," Houzz noted, adding that its survey also reveals that premium features in master bathrooms are on the rise, with dual showers, one-piece toilets, vessel sinks and built-in vanities all showing significant increases in demand over the past three years. Additional bathroom trends from the Houzz study include: • The majority of homeowners upgrade substantial features, such as showers and vanities, during mas- ter bathroom renovations. Nearly half of renovating homeowners also change their master bathroom's layout, and some move the room's location altogether. • Gray color palettes continue to remain the most pop- ular choices for walls and flooring. Gray cabinets are also increasingly popular, having experienced a steady climb from a 10% share in 2016 to 16% in 2018. • Two in five renovating homeowners do not match metal finishes across fixtures and hardware in master bathrooms. Of the renovating homeown- ers who do match metal finishes, the most popular options are matte nickel and polished chrome. • Contemporary styling continues to be the lead- ing choice among renovating homeowners, de- spite a drop in popularity over the past three years. Farmhouse style, in contrast, has more than doubled in popularity, from 3% in 2016 to 7% in 2018. ▪ Boomers Planning Ahead, Study Says Jonas Carnemark of Carnemark design+build in Bethesda, MD included many Universal Design features in this spacious master bath, including a barrier-free shower with grab bars, non-slip tile and built-in seating. Photo: Anice Hoachlander, Hoachlander Davis Photography, LLC 12 Kitchen & Bath Design News • January 2019 CONSUMER BUYING TRENDS DEMOGRAPHICS & BUYING PATTERNS FOR THE HOME PUBLISHING SOLA GROUP, INC. 1880 OAK AVE., SUITE 350 EVANSTON, IL 60201 (847) 440-3000 Paul DeGrandis Publisher, ext. 100 Paul@SOLAbrands.com Eliot Sefrin Publisher Emeritus, ext. 113 Eliot@SOLAbrands.com SALES WEST Paul DeGrandis Ext. 100 Paul@SOLAbrands.com EAST Joanne Naylor Ext. 114 Joanne@SOLAbrands.com SOUTHEAST Dan Agostinacchio Ext. 101 Dan@SOLAbrands.com MIDWEST Jessica Fidrocki Ext. 117 Jessica@SOLAbrands.com MIDWEST Zach Stenberg Ext. 115 Zach@SOLAbrands.com PRODUCT & LITERATURE SHOWCASE/CLASSIFIED ADS Mike Serino Ext. 102 Mike@SOLAbrands.com EDITORIAL Janice Anne Costa Editor, ext. 116 Janice@SOLAbrands.com Anita Shaw Managing Editor, ext. 112 Anita@SOLAbrands.com Autumn McGarr Associate Editor, ext. 104 Autumn@SOLAbrands.com SUBSCRIPTIONS Kitchen & Bath Design News Circulation Dept. P.O. Box 3007 Northbrook, IL 60065-3007 (866) 932-5904 circ.kbdn@omeda.com KitchenBathDesign.com ®

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