Kitchen & Bath Design News

DEC 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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" I TAKE DOOR samples and offer pic tures online of kitchens I've done before and ask [clients] to 'show me' – I'm in the 'show me' state of Missouri! I look at the current kitchen and make a calculation based on 30 years of experience of what they need. I ask a lot of questions. Clients don't want to spend their valuable time filling out a questionnaire. Most clients don't know what they need – that's why they hire a design professional to make suggestions and organize the job." Debbie McFarland, owner/designer/G McFarland Interior St. Charles, MO " THE INITIAL MEETING is most ductive when conducted in the residence. If architectural plans are provided, the review o ten begins there. Familiarity is often achieved through conversation and physical review of the existing space. The client's style may be present in the existing furnishings, finishes and selections, or they may be a spring board for a new direction. Only a few questions are needed to [per suade a client to provide] a list of intentions and dreams. This is often supplemented with online tours of personal galleries, magazine clippings and photos of 'likes.' Near the end of the conversation, I find it valuable to include a brief conversation about dislikes. This may save a few steps in the design [process] and give focus to the most relevant areas." Joseph LaSpino, senior kitchen desig Artisan Kitchen and Bath Studio – Builders General Compan Long Branch, N " I TRY TO find out what they really are a ter – what's important to them and what's not important to them, what special items they might want to include in this project. I ask them to share with me their likes and dislikes. I ask them to show me around their home (or commercial space) and show me things that they like and don't like and things that work and don't work for them. I concentrate on them and what they are telling me and what they see as an end product. It's all about them and their expectations and what will make them happy and comfortable in their own space – giving them the opportunity to take charge of the direction of their project. I ask them lots of questions and tell them to ask anything they like of me. This is their space and I am there to get them to where they want to be." Sallie Kytt Redd, owner/design Sallie Kytt Redd, ASID Lenexa, KS " I FIRST TALK to them about their hom their lifestyles and their goals for the reno vation. I talk to them about how I work in terms of both pricing and process. I find it's very important to talk up-front about budgets as well. I have a questionnaire for the basic housekeeping information such as address, contact info, referral, etc. Beyond that, we have a general conversation that involves looking at the existing space, discussing the issues with that space and sometimes looking at photos of my past work and/or images on Houzz and other inspirations." Cassia Wyne CW Design LLC Brookline, MA " I LIKE TO do the 'meet and greet.' I an initial free consultation at the home and talk about what they would like to do. Since most have ideas and/or have seen pictures in either magazines or on Houzz or HGTV, it's easy to get a sense of their likes. I show them pictures of my projects and ask them if they see anything that they would also like to do. This is a good time for us to decide whether we are a good fit to work together. Then, if they wish for me to do a design, I give them my designer retainer form and we set up the next appointment." Kathy Phillipson, owne Kathy's Kitchen & Bath Desig Saugus, CA " WE DON'T NECESSARILY us questionnaire but have developed some well- thought-out questions that we ask the client: 1. Have you ever worked with a profession- al designer for any renovation projects before 2. What are any specific needs for the space and are there any household members with limited mobility or do you anticipate any other family members who will join your household in the future who may have medi- cal issues? 3. What family members will participate in the decision-making process? 4. Is the kitchen a socializing space; does the primary cook have any cooking preferences; what type of small appliances do you use frequently; what other activities is the kitchen used for; how much seating do you need? 5. How many bathrooms are in the house; who will use the renovated bathroom; does more than one person use the bathroom at the same time; are there any accessibility features required; will guests be using the renovated bathroom? 6. Finally, budget and time frame for com- pletion are discussed. Depending on the responses, more questions will be fleshed out to really make the client understand that the process is very deliberate, and it requires their full partici pation and understanding. These questions at least start the dialogue and make for an easier project in the long run." Rosemarie DiSalv DiSalvo Interior Westbury, NY " I HOLD A complimentary introdu tory meeting at the project site. I have the client walk me through the proposed remodel/addition area. I ask them what their high-level project objectives are and what their budget and project schedule expectations are. After this meeting, I prepare a design proposal agreement for their consideration. If they sign with me, I send them a questionnaire for each space that is part of the project scope. We review the answers to the questionnaire as well as photos of spaces that appeal to them at an information gathering meeting." Cynthia Walden, princip Walden Design Group LL Los Altos, CA " THE TWO MAIN questions that nee to be addressed with the client, specifically the decision maker, are: 'What are three things you love about the space?' and 'What are thre things you hate about it?' These questions will begin to bring out their core needs. In terms of style, a lot can be communicated visually – inspirational photos of rooms or art that they like as well as spaces in their home that they like. This will lead to a realistic and cohesive theme in their home. Standardized processes and questionnaires ensure all bases are covered and keep the conversation moving forward versus getting hung up on too many details too early in the process." Deirdre Garland, buy LMC Wayne, PA Designers & Dealers Talk New Clients How do you get to know new clients in your ini interviews? What questions do you ask in orde get a feel for their style and their needs for the spa Do you use a questionnaire or some other sim standardized process 8 Kitchen & Bath Design News • December 2018 MARKET PULSE READERS' OPINIONS ON INDUSTRY-RELATED I

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