Kitchen & Bath Design News

DEC 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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December 2018 • KitchenBathDesign.com 23 Read past columns and features and send us your comments about this article and others at KitchenBathDesign.com detail about the space as possible. To increase the visibility of your project page in search results, include project budgets, location and products used. PRINT ADS Some 38% of kitchen and bath professionals use print advertising to market their businesses. Professionals as- sociated with a showroom are far more likely to use print advertising than indepen- dent designers or those with design/build firms. Enhancing print advertising • Review the media cal- endar of the publication to ensure your adver- tisements are placed in issues that will garner the most attention. • Submit projects for editorial consideration in kind. Choose only your best work to submit. Marketing is very complex and can become over- whelming for one person to maintain, which is the reason many firms are hiring marketing agencies. There are a lot of moving parts that all need to work cohesively to get the best result. Between the advantages of the many platforms listed, your brand vision, your monthly/yearly spend and the consistency of content, you'll need to plan your strategy carefully. Develop your market- ing arm to become a fully functional extension of your business. As the millennial population grows into adult- hood, buying homes, running businesses and more, you will see that the implementation of these practices will pay huge dividends over the next three to five years when used effectively. Remember, mar- keting is not an expense; it's an investment to ensure your company stands out from the competition. ▪ Denise Grothouse has an exten- sive background in international business, branding and marketing. She specializes in digital and social platforms and integrating them with traditional marketing and branding strategies. No stranger to the kitchen and bath industry, she is best known for her work as chief brand officer of Grothouse, Inc., and president of the marketing company Perfect Six. Software You Can Build On. TM KCDsoftware.com I 508.760.1140 CUSTOM SOFTWARE FOR MAnUFACTURing ExCEllEnCE ActuAl KcD SOFtWARE REnDERing Kitchen and hearth designed, manufactured and custom built by The Webhannet Co. using KCD Commander DEcEMBER ONLY 12/1/18 -12/31/18 FREE t R i A l 10% OFF P u R c HASES EX c E l in 2019 + SPEED. ACCURACY. INTEGRATION. MOBILITY. • No contracts • Optional upgrades • Free live technical support • No annual maintenance fees Circle No. 11 on Product Card

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