Kitchen & Bath Design News

DEC 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 11 of 67

HARTFORD, CT — While a sizable percentage of the nation's Baby Boomers expect to remodel their homes sometime in the future, relatively few do so with their personal health and aging in mind – creating an opportu- nity for design professionals to educate their clients about incorporating Universal Design features into remodeled kitchens and baths. That's the key finding of a major new study conducted by insurance provider The Hartford in conjunction with the University of Southern California's Leonard Davis School of Gerontology. The online survey, fielded earlier this year, was completed by more than 1,000 adults between the ages of 51 and 69, and is considered to be representative of the U.S. household population. According to the study's findings, surveyed Boomers indicated that, when making remodeling decisions, they focus primarily on updating "dated" rooms – kitchens and bathrooms top the list – and on making their homes more attractive, with less than a quarter of those surveyed consid- ering issues of health and aging. However, says Jodi Olshevski, executive director of The Hartford Center for Mature Market Excellence, "People can do both with Universal Design – an approach to design that's easy for everyone to use, regardless of age, size or ability." "Universal Design is visually attractive," Olshevski observes. "If Boomers are willing to incorporate 'livable de- signs' when they remodel, they'll enjoy immediate benefits – as will small children or older relatives who visit – and find their homes easier to live in as they age." According to Olshevski, when Boomers were shown pho- tos of Universal Design features and products for the kitch- en, many respondents agreed that they'd consider adding the following elements to their project: • Pull-out drawers in base cabinets (75%); • Lighting from multiple sources (61%); • Level thresholds between kitchen and adjacent rooms (61%); • D- or U-shaped handles, rather than knobs (59%); • Countertops at different heights (42%). Similarly, the Hartford/USC study found that when Boomers were shown photos of Universal Design ideas for the bathroom, the most common features in which they expressed interest included: • Single-lever faucet handle (56%); • Comfort-height toilet (56%); • Grab bars in tub and shower (53%); • Adjustable-height, hand-held shower hose (49%); • Walk-in shower with little or no threshold (47%). Olshevski noted that these findings are consistent with previous research that pointed to the positive impact of Universal Design education on customer repair decisions in the wake of filing insurance claims. "While most of us remain healthy and active as we age, we may still experience changes in strength, flexibility, balance and reach," says Olshevski. "Universal Design makes it easier to adjust to these changes and live comfortably and safely at home for a lifetime." ▪ Survey Hints at Need for 'Livable Designs' A new study shows that Baby Boomers, when shown photos of products in advance, are often open to adding Universal Design features, such as those seen in this award-winning bath designed by Katherine Kawaguchi, CAPS, ASID, of Guchi Interior Design. Photo: Dave Adams Photography 12 Kitchen & Bath Design News • December 2018 CONSUMER BUYING TRENDS DEMOGRAPHICS & BUYING PATTERNS FOR THE HOME PUBLISHING SOLA GROUP, INC. 1880 OAK AVE., SUITE 350 EVANSTON, IL 60201 (847) 440-3000 Paul DeGrandis Publisher, ext. 100 Eliot Sefrin Publisher Emeritus, ext. 113 SALES WEST Paul DeGrandis Ext. 100 EAST Joanne Naylor Ext. 114 SOUTHEAST Dan Agostinacchio Ext. 101 MIDWEST Jessica Fidrocki Ext. 117 MIDWEST Zach Stenberg Ext. 115 PRODUCT & LITERATURE SHOWCASE/CLASSIFIED ADS Mike Serino Ext. 102 EDITORIAL Janice Anne Costa Editor, ext. 116 Anita Shaw Managing Editor, ext. 112 Autumn McGarr Associate Editor, ext. 104 SUBSCRIPTIONS Kitchen & Bath Design News Circulation Dept. P.O. Box 3007 Northbrook, IL 60065-3007 (866) 932-5904 ®

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