Kitchen & Bath Design News

OCT 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Rebekah Zaveloff Designing kitchens as living spaces yields thoughtful gathering hubs While many people follow a straight career path, Rebekah Zaveloff, CKD, has had many twists and turns along her journey. All have influenced where she is today – co-founder and director of design for KitchenLab, based in the Chicago area. Zaveloff has worked in various artistic media, including painting, print- making, mixed-media sculpture, photography and experimental film. Her varied experience eventually led her to her career in interior design. Her background in fine art has strongly influenced her work in resi- dential design. But so has her work as a waitress during college, where she met her future husband and business partner, Nick. "It's all about creating spaces that people want to linger in," she offers. "Just like in a great restaurant or hotel, it's not just about the good food or the great décor. I'm interested in what makes an experience memorable – the en- ergy, the lighting, the music, the comfort of a chair and the smell of the food." Most of the company's renovation projects begin in the kitchen but then branch out to include baths, custom cabinetry and home renova- tions. Zaveloff has worked on many historic homes, focusing on details that make the rooms look like they have always been a part of the house. She is a regular contributor to Houzz, and her projects have graced the pages of House Beautiful, Luxe Interiors + Design, Food + Wine and Country Living. Her work has also been featured on HGTV. Suzie Williford Industry veteran expands NKBA brand worldwide Suzie Williford has touched the lives of innumerable kitchen and bath profession- als during more than 35 years of experi- ence in kitchen and bath sales, business development and involvement with the National Kitchen & Bath Association. Williford cut her teeth in kitchen/bath sales and business development before becoming a v.p. for two major kitchen/ bath companies: Kiva Kitchen & Bath and Westheimer Plumbing & Hardware. Her impact, however, has been broadened exponentially since she joined the staff of the Hackettstown, NJ-based NKBA in 2012. Williford has had a long and deep involvement with NKBA, having served on its Board of Directors for 10+ years, including time as NKBA president in 2009. She has worked to strengthen existing NKBA relations and develop new partnerships and initiatives, and played an instrumental role in the inception of Design & Construction Week and the ongoing relationship of the co-location of the Kitchen & Bath Industry Show (KBIS) and the NAHB International Build- ers' Show. She has also had an impact in expanding the reach of NKBA and KBIS in North America and abroad, spearheading NKBA's Global Connect. In 2018, the association appointed Williford as executive v.p. and chief strategy officer, a role that encompasses oversight responsibilities of KBIS, association sponsorships, membership, marketing, governance and leadership communications, and the creation of marketplaces that showcase NKBA as the source for the latest industry trends, technologies and professional development. Thad Whittenburg Industry pro helps others build culture of success In the pursuit of success, it's easy to become self-focused. But for industry veteran Thad Whittenburg, president of Kitchen and Bath Global Partners, men- t oring employees and helping other busi- nesses achieve success has been a driving force throughout his 30+ year career. In his three decades at Reico, he has prioritized building a successful culture, mentoring employees and teaching them the value of caring about their customers' success. Last year, he started a new company, Kitchen and Bath Global Partners, with the goal of bettering other businesses. In his new posi- tion, Whittenburg is focused on providing members with education and consulting services to help them find solutions for adapting to a rapidly changing industry. He has also developed a new software system that is designed specifically for kitchen and bath dealers to run their businesses more efficiently and track major components of Key Performance Indica- tors (KPI's) such as Margin Erosion and Gross Margin Per Person (GMPP). Currently, he is working with other dealers to build cultures of custom- er success, help them to find quality employees, assist them in understand- ing the business side of their work and help them attain the margins they need. Additionally, he works with them in partnering with larger suppliers. In helping dealers evolve along with our market, he is working to help them stay relevant in the future – exactly what one would expect from a true innovator. Chuck Wheelock Design visionary collaborated with industry icons Chuck Wheelock has established a stel- lar, longtime reputation as a visionary whose 30-year career has intersected with some of the leading lights in the kitchen and bath design community, and whose design concepts have influenced professionals throughout the trade. Wheelock's collaborative efforts read, in many ways, like a "Who's Who" of kitchen design icons – including Christopher Peacock and Johnny Grey – as well as substantive associations with Wood-Mode, Poggenpohl and Small- bone. His design experience spans both the U.S. and the Middle East, and his projects have included corporate, educational and residential initiatives. Wheelock attended Dartmouth College, received a degree in Envi- ronmental Design from the University of Colorado and worked in sales for Smallbone, for whom he ran the company's Greenwich, CT office. After Smallbone was sold in 1992, Wheelock worked with Christopher Peacock and later became an American liaison to world renowned English designer Johnny Grey, who introduced the pioneering idea of the "Unfitted Kitchen," utilizing colorful, freestanding furniture in a sharp departure from the stark, white, monochromatic spaces popular at the time. Wheelock's Greenwich, CT-based design firm, Wheelock Design Associates, has since established itself as a top-tier provider of high-end custom millwork and cabinetry for the kitchen, master bath, dressing suites, libraries, bars and other living spaces. October 2018 • 53

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