Kitchen & Bath Design News

OCT 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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Page 47 of 83

John Lang Coaching better business practices helps all designers succeed Growing up in the family business – Bob Lang Appliances – set the foundation for John Lang's entry into the kitchen and bath field. In 1985, John and his father attended the Kitchen & Bath Industry Show in Philadelphia, which launched John into the kitchen business. Since then, Lang has owned Lang's Kitchen and Bath in Newtown, PA, specializing in creating rooms using the company's "Signature 12 Step Process." The team at Lang's works as a unit, coordinating every detail, including design, project management, purchasing, scheduling and, with sub-contractors, installing. Joining SEN Design Group in 1995 and applying its principles helped advance the business, and led to Lang joining the organization's man- agement team in 2008 as the only kitchen and bath industry-specific li- censed professional business coach. His main goal as a business coach for SEN is to make sure kitchen and bath owners make real profits. Since the industry is so design oriented, Lang concentrates on making sure owners understand the numbers and correct gross profit margin. During the recession of a few years ago, Lang actively coached 108 kitchen and bath dealers, and 102 of those dealers are still in business. Today, Lang splits his time between managing his design business and coaching up to 25 SEN members per month on how to make sustaining change to their businesses and help them grow and be profitable. Time is valuable, and one thing Lang stresses is to not overwork. On av- erage, the three team members at Lang's only work about 45 hours per week and produce $2 million in income, due to the effective processes in place. Steve Krengel Innovator and entrepreneur a trendsetter on the Internet Steve Krengel has bloodlines in the kitch- en and bath industry, but it's online where the Chicago-born innovator and entre- preneur has made a mark all his own. Krengel's father, Ken, headed the nationally known rep firm Krengel & As- sociates; his uncle Jim was a well-known designer and educator, and his sister, Karla Krengel, serves as an entrepreneur and consultant who helms the rep firm Krengel & Hood. Steve Krengel has been as pioneer and trendsetter in digital communica- tions, having established a significant internet presence long before others grasped the import and utility of the World Wide Web. Krengel's roots in the kitchen/bath industry, combined with an online acu- men, inspired him to found, an award-winning site that serves as a comprehensive consumer resource on kitchen design and remodeling. Founded in 1996 as Worldview Technologies, the Cornelius, NC-based established itself, long before others, as an online platform for people interested in kitchens. Designed to provide both information and inspiration, con- tains a wealth of information about trends, product choices, popular colors and how consumers can work productively with designers, contractors, suppliers and architects. The site also features before-and-after photos, access to newsletters, product guides, design boards and blogs, as well as a listing service that allows homeowners and prospective homebuyers to connect to the websites of kitchen and bath professionals across the country. Karla Krengel Technology guru/marketing pro/ rep educates young designers Karla Krengel literally grew up in the kitchen and bath industry. The third generation kitchen and bath industry entrepreneur who currently helms her own rep firm, Krengel & Hood, was one of the earliest adopters of technology, educating dealers and designers about how to use the Internet to grow their businesses. Krengel served on NKBA's Marketing Committee for three years and chaired NKBA's Technology Committee, and has spoken at both NKBA chapter meetings and at KBIS. She has twice been selected to participate in Whirlpool Innovation "Think Tanks," and has served on Jenn-Air's Design Advisory council. Krengel authored an Internet Connections column for Kitchen & Bath Design News for 12 years, and has written and writes for a variety of other publications. As the "face" of, her brother's company, she sold web- sites to kitchen dealers and set the record for most new accounts closed within a month. Today she is an award-winning sales rep for Greenfield and Siteline Cabinetry, and is regularly lauded for her territory's sales achievements and outstanding dealer involvement. She is passionate about working with young designers, and helping them establish their businesses. To that end, she gives back by speaking to kitchen and bath design students at local colleges; most recent topics include trends from Eurocucina and how to find inspiration. Scott Koehler Industry pro merges design and high technology Scott Koehler is an accomplished kitchen designer, with over 29 years of experience in business. And he's also a successful technologist. Beginning in the 1980s, Koehler was an early adopt- er of AutoCAD using a 10 megabyte IBM PC. In fact, he cites the advent of the PC as one of two major "inflection points" in his career. The second inflection point came in 2010 when he left kitchen design completely to work on, which was a Silicon Valley tech startup offering cloud computing to Fortune 500 firms. He was an investor and was active in C-suite sales activity for the company. When that firm failed to monetize, Koehler took up his design pencil (virtual) and opened Dream Kitchen Builders near Greensboro, NC, with a focus on running his company almost entirely on readily available mobile apps for business. "Every possible piece of what I do as a kitchen designer is done on a mobile app," says Koehler. For the past three years he's been a top speak- er at the Kitchen & Bath Industry Show, focusing on using technology in kitchen design. 48 Kitchen & Bath Design News • October 2018

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