Kitchen & Bath Design News

SEP 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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LOS ANGELES, CA — When Elina Katsioula- Beall, CKD, and her husband started their design firm in 1988, they brought inspiration from their other creative pursuits to their kitch- en and bath designs. "I led a parallel career in the entertainment business as a set designer, he as a filmmaker," Katsioula-Beall recalls. Drawing on their collective experience in the entertainment industry, the couple created the- atrical-themed vignettes and displays in their showroom. "After my husband's passing in 2006, I devot- ed myself [to] my career alone and quickly built my own name in the industry," Katsioula-Beall says. She has since continued to bring her dis- tinctive dramatic flair to kitchens and baths not only throughout the Los Angeles area, but also to clients as far away as London and Athens. ALL THE WORLD'S A STAGE Katsioula-Beall, who holds a Masters in theatri- cal design from Yale University and has served as an art director for the Academy Awards, strives to bring all of the magic of the stage and screen to her clients' homes. Each space is designed to evoke for her clients the feeling of starring in their own film. "A film set or a stage set is designed to be a specific environment for the characters of a movie or a play: The minute you see this environment, you immediately know where you are, because every single detail is carefully designed to deliver that information eloquent- ly," Katsioula-Beall explains. "In both cases, the environment is larger than life." Katsioula-Beall also draws upon her set de- sign experience to ensure the spaces she designs are highly functional, as well as aesthetically appealing. "That calculation of an actor's steps from a door to a sofa while delivering an import- ant line is exactly the same [as] that of a client moving between the refrigerator and a sink or getting out of a shower and reaching for a towel," she says. "In good design, the ergonomic always intertwines with the aesthetic, and both are serving the clients – the 'characters' who are playing the roles of their own life-movie." In order to create the perfect spaces for her clients, Katsioula-Beall says, she begins each design by figuring out what story her design is trying to tell, "whether [it is] the story of their own style, or the story of the house, or the story of the clients, or a fiction – something unreal and whimsical." She adds, "A story doesn't have to be true. It just has to be well-imagined." Her Los Angeles location lends itself to finding rich stories to tell – most of her projects are remodels of older 20th century homes, including historical restorations and renova- tions. Katsioula-Beall herself lives in one of the original Hollywoodland homes in Hollywood Hills, and has remodeled her own kitchen twice in order to tell the story of the home. Its current incarnation showcases a fresh and updated version of the Casa California style of the early 20th century. Entertainment Industry Inspires Designer BY AUTUMN MCGARR Elina Katsioula-Beall draws on her vast experience in the entertainment industry to create spaces that make her clients feel like movie stars. This vibrant kitchen boasts a J-shaped peninsula layout, designed to direct traffic flow away from the work area and provide maximum utility. Three dis- tinct areas are defined by contrasting countertop materials: white quartz for cooking and cleanup, a stainless steel prep surface and a striking undulat- ing glass entertainment area. A backsplash inspired by Georgia O'Keefe's flower paintings provides an arresting graphic focal point. Katsioula-Beall's design prowess is showcased in her own Casa California-style kitchen, which features a Bertazzoni Heritage range flanked by Columbia Cabinets, Miele appliances and striking Mexican tile accents. Photos: Suki Medencevic 42 Kitchen & Bath Design News • September 2018 DESIGNER PROFILE Continued

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