Kitchen & Bath Design News

SEP 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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the ability to touch and compare products together. The best shopping experiences will include working with a friendly, engaging person and/ or the entire team, where designers are also salespeople. Remember, too, that the person at the point of entry is critical, as he or she gives a very important first impression. Help your customer fall in love with their project. By working with the samples, they can play, dream, create, touch, feel and visualize their design. LEADING TOOLS Thanks to various software programs, it's much easier and less expensive to provide a 3-D view of a proposed kitchen or bath. QR codes can enable customers to create a shop- ping cart while walking around the showroom. Eventually we will be able to create your customers' kitchen and bath hardware with a 3-D printer. Make sure that your website works equally well on smart phones, tablets and laptops. Your customers use them all. Maintaining the showroom and organizing materials for use in presentations is also im- portant. The last thing you want is for your samples to appear messy or out of control. Keep a book or presentation of your de- signs handy for your shoppers. Customers who come to you are dreaming; help them achieve their dreams. RELAYING THE VISION With technology and tools so accessible, shoppers often come in and show you their collection of ideas before you can ask. For customers who have an image in their head but don't know how to relay that information to you, give them homework. Have them save projects or products they find on blogs or social media pages, or tear pages out of shelter magazines so that you can dis- cuss themes, likes and dislikes. We've all heard, "I'll know it when I see it." This is a way for you to see what they are envisioning, as well as a way for them to focus on the decisions they'll need to make to achieve their design vision. IN REVIEW What do your customers see when they walk into your show- room? Does this reflect the image you're trying to portray? Do you have a showroom plan? If not, get one! Now break your plan down, step by step, month by month, project by project, and then dedicate the resourc- es, budget and time to execute your plan. And remember, the best plans have change and growth factored into them. ▪ Read past columns and features and send us your comments about this article and others at 30 Kitchen & Bath Design News • September 2018 INSIDE TODAY'S SHOWROOM Circle No. 18 on Product Card

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