Kitchen & Bath Design News

SEP 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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For more information on residential surfacing trends, visit Of course, quartz is a fashionable engineered surface that has surpassed granite in popularity. With advancements in design and manufacturing technology, Wilsonart is able to provide more natural, stone-inspired designs that homeowners love. Solid surface is also making a comeback as a nonporous, seam-free surface available in designs with newly-imagined structures and colors. A new 135,000 sq. ft. state-of-the-art facility near their headquarters will allow Wilsonart to continue developing even more on-trend designs. Hard Surfaces Standards are always climbing in residential interiors. Today's homeowners and designers are thoughtful creators; eager to learn about new ways they can improve the surfaces that surround them. In fact, with any new purchase comes the expectation that the appearance of a product matches its performance. "Our philosophy is that customers expect, and deserve, a high level of service and quality. That means products cannot just be beautiful, they must also be extraordinary and long-lasting. In recent years, Wilsonart has transformed from a laminate manufacturer to a global company that offers a full range of high-performing decorative engineered surfaces," said O'Brien. PERFORMANCE + INNOVATION Integrated directly into Wilsonart's HD and Premium Laminate products, AEON is an enhanced [and proprietary] performance technology that ensures above-industry-average scratch- and scuff-resistance on surfaces. And in the realm of texture innovations, Wilsonart has rolled out ground-breaking technologies. For natural dimension, Aligned Texture features an authentic woodgrain finish that synchronizes texture and pattern. Soft Silk is a true-to-stone texture innovation that feels cool and soft-to-the-touch with an ultra-matte appearance. Finishes Reminiscent of travertine, Solid Surface in Angel Falls flaunts warm and cool neutral tones. Quartz in Marrara adds glamour and elegance to this bathroom vanity. Soft Silk pairs beautifully with stone-inspired Laminate in Drama Marble. Introduced at KBIS 2018, Wilsonart's Coordinated Surfaces Program now includes ready-to-install Cabinet Doors and Moldings! These seamlessly coordinated designs are ideal for kitchens, bathrooms, closets and multi-family casework. Soon to hit the U.S. market, Wilsonart's THINSCAPE Performance Tops are versatile and highly durable ultra-slim countertops. Combining large-scale marble looks with soft-touch finishes for an impact-resistant slab, Wilsonart has created a high-performance product ahead of its time. "Europe has always been ahead of design trends, so we've decided to narrow the gap by creating a surface that is ultra-thin while also being ultra-durable," said O'Brien. In spring 2019, Wilsonart will launch Wet Wall—a waterproof, lightweight laminate panel that can be installed directly over almost any substrate or existing tile and is expected to be the new standard for designing wet areas. Finished Looks New THINSCAPE Performance Tops are durbable and versatile. Cabinets doors are available in 17 inventoried designs with no minimums required. Circle No. 14 on Product Card ADVERTISEMENT

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