Kitchen & Bath Design News

AUG 2018

Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.

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REHAU Hosts Technology Training REHAU, GERMANY — For the first time in its 70-year company history, polymer spe- cialist REHAU invited its employees worldwide to learn about new products, materials, processes and, for example, the current state of digitization as part of its "Innovation Days." The two-day event, held at the REHAU ART communication center in Rehau, Ger- many, included more than 40 booths, each covering a specific topic. Hundreds of visitors on site and online took part in the event, learning about developments in different areas. "Our goal is to become an innovation leader, and the diversity of our innovation projects shows that we are on the right track. Our employees must be familiar with the topics that, in addition to their core business, are intended to ensure tomorrow's corporate success, and understand our strategy," explained Dr. Stefan Girschik, deputy CEO of the REHAU Group and the event's host. The variety of topics that the company presented to its employees comprised a wide range of products and services. From smart, integrated system solutions for real estate to digital planning software for bathroom renovations to new production and recycling processes, innovation was key. "Today, in many areas, it is not only the quality of a product that counts. The impor- tance of services and additional functionalities is constantly increasing," explained Girschik, who noted that constantly changing international markets, an increasingly demanding competitive environment and changing customer requirements pose challenges for companies worldwide. YOUR ONE STOP CABINET SHOP idealcabinetry.com/kbdn | sales@idealcabinetry.com | 1-866-708-7601 Complimentary Design Service • Interactive Dealer Website Showroom Display Incentives ALL CABINETS SHIP IN 7-10 DAYS SEMICUSTOM KITCHEN & BATH CUSTOM CLOSETS • OUTDOOR CABINETRY Circle No. 13 on Product Card Circle No. 14 on Product Card Hundreds of employees visited the REHAU Innovation Days and informed themselves locally and online about current innovation projects. Photo: REHAU 22 Kitchen & Bath Design News • August 2018 INDUSTRY UPDATE NOTEWORTHY DEVELOPMENTS IMPACTING THE KITCHEN AND BATH MARKET

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