Market Pulse { 3FBEFST` PQJOJPOT PO JOEVTUSZ SFMBUFE JTTVFT
}
%FTJHOFST %JTDVTT "OUJDJQBUJPO PG /FX (SPXUI "SFBT
,JUDIFO #BUI %FTJHO /FXT
SFDFOUMZ QPTFE UIF GPMMPXJOH RVFTUJPO UP EFBMFST BOE
EFTJHOFST JO UIF LJUDIFO BOE CBUI
JOEVTUSZ l%P ZPV BOUJDJQBUF BT CFJOH CFUUFS BOE JG
UIBO TP XIBU EP ZPV
FYQFDU UP CF UIF CJHHFTU HSPXUI BSFBT GPS ZPVS
CVTJOFTT JO UIF DPNJOH ZFBS z
DPOTUSVDUJPO 'PS UIF QBTU GFX ZFBST XF`WF EPOF NPTUMZ SFNPEFM JOH QSPKFDUT CVU OPX *`WF CFFO QVMMJOH NPSF CVJMEJOH QFSNJUT 5IFTF OFX IPNFT BMTP IBWF IJHIFS TRVBSF GPPUBHFT *
*
SFDFOUMZ ESPWF BSPVOE UXP TVCEJWJTJPOT JO UIF BSFB * TBX BCPVU IPVTFT UIBU XFSF CFJOH GSBNFE PS GPVOEBUJPOT UIBU XFSF CFJOH QPVSFE GPS IPNFT UIBU XFSF 5IFSF XBT FWFO POF IPNF UIBU XBT
UP TRVBSF GFFU TRVBSF GFFU 5IBU`T B
OJDF JOEJDBUPS GPS NF 8F`SF BMTP TUJMM TFFJOH BO JODSFBTF JO SFNPEFMJOH 5IBU`T B
HPPE TJHO BT XFMM 4PNF PG UIFTF KPCT HP CFZPOE KVTU LJUDIFOT BOE CBUIT UP DPNQMFUF SFNPEFMT *`N pOJTIJOH VQ B IPNF OPX UIBU JT CFJOH DPNQMFUFMZ HVUUFE BOE XF`SF BEEJOH B WFSZ VQEBUFE LJUDIFO UP JU 8F`SF GPSUVOBUF IFSF (SFFOTCPSP JT B VOJRVF NBSLFU XJUI
NBOVGBDUVSJOH FTQFDJBMMZ GVSOJUVSF BOE UFDIOPMPHZ BT XFMM BT NBKPS DPMMFHFT 8F IBWF B HPPE CBTF UP QVMM GSPN 5IF SFDFOU IPNF GVSOJTIJOH TIPX JO /PSUI $BSPMJOB GFBUVSFE B MPU PG OFX USFOET XJUI B MPU PG OFX DPMPST TVDI BT DIBSUSFVTF BOE CFSSZ *`N BMTP TFFJOH DMJFOUT NPWF NPSF UPXBSE USBOTJUJPOBM BOE DPOUFN QPSBSZ TUZMFT * TFF BMM PG UIPTF BT NBSLFST &TQFDJBMMZ; GPS VT IFSF *`WF BMXBZT GFMU UIBU JG JOUFSJPS EFTJHOFST BSF CVTZ BOE JG UIF GVSOJUVSF NBSLFU JT HPPE UIFO CVTJOFTT XJMM USJDLMF EPXO UP LJUDIFO BOE CBUI EFTJHOFST z +VMJBO .D,JOOFZ TFOJPS EFTJHOFS 5IF ,JUDIFO 4PVSDF (SFFOTCPSP /$
JT UVSOJOH BSPVOE B CJU… 0
VS DMJFOUT BSF HFUUJOH UP UIF QPJOU XIFSF UIFZ`SF XJMMJOH UP NBLF JOWFTUNFOUT JO UIFJS IPNFT BHBJO 5IF NBSLFU USFOEFE UIBU XBZ BOE * FYQFDU
UP DPOUJOVF UIBU XBZ UPP *U`T CFFO CBCZ TUFQT GPSXBSE
CVU JU EPFT LFFQ NPWJOH GPSXBSE "T XF DBNF PVU PG UIF TMVNQ QFPQMF XFSF EPJOH B MPU PG
DPVOUFSUPQT BOE CBDLTQMBTIFT UXFBLJOH UZQFT PG QSPKFDUT GPS UIFJS LJUDIFOT 5IFO UIFZ TFFNFE UP NPWF JOUP UIF CBUISPPN /PX XF`SF TFFJOH LJUDIFOT TUBSU UP DPNF UP UIF GPSFGSPOU BHBJO )FSF JO UIF .JEXFTU XF`SF TFFJOH DMJFOUT XBOU DMFBOFS MJOFT JO UIFJS EFTJHOT BOE UIFZ`SF QMBZJOH B MJUUMF NPSF XJUI DPMPS
EFpOJUFMZ UIJOL XJMM CF CFUUFS UIBO 0OF PG UIF NPTU ESBNBUJD DIBOHFT XF`WF TFFO JO PVS BSFB JT JO OFX
8F`SF BMTP TFFJOH B MPU PG QFPQMF XIP BSF JOqVFODFE CZ XIBU UIFZ TFF PO )(57 BOE )PV[[ DPN 5IFZ DPNF JO XJUI JEFBT GPS UIFJS PXO TQBDFT 4IPXT BOE 8FC TJUFT TVDI BT UIFTF BSF HSFBU XBZT GPS QFPQMF UP EJTDPWFS UIFJS UBTUF BOE XIBU UIFZ MJLF * BMTP UIJOL UIFZ IFMQ UIF NBSLFU HSPX 'PS FYBNQMF TPNFPOF NBZ OPU CF BDUJWFMZ UIJOLJOH BCPVU EPJOH OFX DPVOUFSUPQT CVU JG UIFZ TFF B DPPM JEFB UIFZ CFHJO UP UIJOL JU`T QPTTJCMF 5IFZ XBOU UP FYQMPSF UIF JEFB NPSF * UIJOL UIFZ BSF SFBMMZ CFOFpDJBM JO QMBOUJOH UIF JEFB TFFET z 4IBOOPO 8FJHBOE $.,#% "4*% &MMJT; ,JUDIFO $PMVNCVT 0)
#BUI 4UVEJP
JOUP UIF TIPXSPPN "U UIF NPNFOU CBUISPPNT BSF QPQVMBS CVU LJUDIFOT TFFN
*
UP CF DPNJOH CBDL TUSPOH 8F`WF BMTP CFFO EPJOH B MPU NPSF XJUI MJHIUJOH FTQFDJBMMZ -&% MJHIUJOH GPS VOEFS DBCJOFUT BOE GPS HFOFSBM JMMVNJOBUJPO 1FPQMF MJLF UIF FOFSHZ F⒏DJFODZ BOE UIFZ DBO DIBOHF UIF BNCJBODF PG B TQBDF UP NBLF JU MPPL NPSF ESFTTFE VQ -JHIUJOH JT EFpOJUFMZ BO BSFB UIBU QFPQMF BSF SFBMMZ SFTQPOEJOH UP "OPUIFS BSFB PG JOUFSFTU JT CVJMU JO BQQMJBODFT FTQFDJBMMZ
DP⒎FF NBLFST BOE 57T 1FPQMF BMTP TFFN UP CF JOUFSFTUFE JO JOEVDUJPO DPPLUPQT 8F IBWF POF JO UIF TIPXSPPN XIFSF XF EP EFNPOTUSBUJPOT BOE FWFSZPOF BMXBZT TFFNT UP CF JOUSJHVFE CZ JU z 4DPUU )BJH $,% #BZ "SFB ,JUDIFOT )PVTUPO 59
JOUP QMBZ BOE XF IBWFO`U TFFO UIBU GPS BCPVU GPVS ZFBST 5IFSF BSF OFX IPVTJOH QSPKFDUT UIBU BSF OPX HPJOH CFZPOE KVTU UIF ESBXJOH CPBSE 8F BMTP FYQFDU SFNPEFMJOH UP TUBZ TUFBEZ XIJDI JT TPNFUIJOH XF`WF MJWFE P⒎ PG JO SFDFOU ZFBST "T GBS BT BSFBT PG HSPXUI XF`SF TFFJOH B MPU NPSF BDUJWJUZ
8
JO CBUISPPNT 5IFZ BSF UZQJDBMMZ MFTT FYQFOTJWF UIBO LJUDIFOT BOE DPOTVNFST BSF MPPLJOH BU UIFN BT B XBZ UP UFTU UIF XBUFS BOE UIFJS PXO QFSTPOBM UPMFSBODF *G BMM HPFT XFMM BOE UIF NPOFZ DPOUJOVFT UIFZ`MM DPOUJOVF PO 4QFDJpDBMMZ JO UIF CBUISPPN POF PQUJPOBM MVYVSZ JUFN XF`SF TFFJOH NPSF PG JT IFBUFE qPPST 8F IBWF TP NVDI UJMF qPPSJOH JO PVS IPNFT IFSF BOE UIFZ EP HFU DPME JO UIF XJOUFS 8F`SF BMTP TFFJOH NPSF JOUFSFTU JO IJHIFS FOE BQQMJBODFT TVDI BT 4VC ;FSP BOE 8PMG 1FPQMF IBWF OPU CFFO DPNGPSUBCMF NBLJOH UIBU JOWFTUNFOU VOUJM SFDFOUMZ z +BO 0`#SJFO $,% "MMJFE "4*% "SJ[POB %FTJHOT ,JUDIFOT BOE #BUIT 5VDTPO ";
F`SF BMXBZT PQUJNJTUJD BCPVU UIF OFYU ZFBS *O PVS BSFB XF BSF TFFJOH OFX DPOTUSVDUJPO DPNJOH CBDL
EP FYQFDU UP CF CFUUFS UIBO 8F`WF TFFO JO DSFBTFE USB⒏D BOE JORVJSJFT NPTUMZ GSPN QFPQMF DPNJOH
WARNING: For Professionals Only!
Now, a leading marketing organization offers you a way to survive this decade of turbulence. We prepared eight "Survival Guides" of proven tactics based on years of marketing and experience — everything from publicity and advertising to the Internet and how to become a product spokesperson. You can get your copies FREE by simply asking for them. No strings attached. Go to guides.interlinegroup.com or call 847-358-4848 for a full set of Interline "Survival Guides.
"
Intense reading. If you don't have your copies of the survival guides you are missing out! Order now, go to: guides.interlinegroup.com, or call 847-358-4848.
©2012 Interline Creative Group, Inc. $JSDMF /P PO 1SPEVDU $BSE