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40 35 30 25 20 15 10 5 0 Dealers' & Designers' Use of Online Videos/Webinars 4PVSDF 3*$,* Attend Webinars Watch K&B; Online Videos 36% 29% 19% 11% 4% 6% 7% 17% 17% 19% 16% FTU HSPXUI BSFB XJUI PG UIPTF QPMMFE TBZJOH UIFZ FY QFDU UP TUBSU VTJOH UIFTF PWFS UIF OFYU NPOUIT 0UIFS IJHI HSPXUI UFDIOPM 18% PHZ BSFBT DJUFE CZ UIF TVSWFZ JODMVEF WJEFP 8FC CBTFE QSFTFOUBUJPOT BOE 4LZQJOH PS WJEFP DPOGFSFODJOH ,JUDIFO BOE CBUI EFBMFST BOE EFTJHOFST BSF BMTP HFUUJOH NPSF TBWWZ BCPVU UIFJS TPDJBM NFEJB VTF 'PS JOTUBODF XIJMF POMZ DVSSFOUMZ QSPNPUF UIFJS CVTJOFTTFT PO TPDJBM NFEJB QMBO UP JODSFBTF UIFJS TPDJBM NFEJB QSPNPUJPO BM FGGPSUT JO UIF DPNJOH NPOUIT TFF ( SB QI 4PNF TBZ UIFZ XJMM JODSFBTF UIFJS WJFXJOH PG POMJOF WJEFPT BOE QIPUPT XIJMF XJMM CF BOE BNVTJOH DIJMESFO ` T BOUJDT UIBU B GBNJMZ NFNCFS QPTUFE PO : PV5VCF )PXFWFS JO UIF QBTU GFX ZFBST POMJOF WJEFPT IBWF CFFO POF PG UIF GBTUFTU HSPXJOH BSFBT POMJOF BOE UIF LJUDIFO BOE CBUI JOEVTUSZ JT OP FYDFQUJPO -JLF 8FCJOBST POMJOF WJE FPT DBO QSPWJEF B XPOEFSGVM FEVDBUJPOBM UPPM BOE UIF WJTV BM BTQFDU TFFNT UP NBLF UIFN FTQFDJBMMZ BQQFBMJOH UP LJUDIFO BOE CBUI QSPGFTTJPOBMT *OEFFE BDDPSEJOH UP UIF LJUDI TVSWFZ SFTVMUT POF JO FO EFBMFST BOE EFTJHOFST XBUDI LJUDIFO BOE CBUI SFMBUFE WJE FPT POMJOF BU MFBTU PODF B XFFL r BOE OFBSMZ IBMG XBUDI LJUDIFO BOE CBUI SFMBUFE WJEFPT POMJOF BU MFBTU PODF B NPOUI TFF ( SB QI 8BUDIJOH WJEFPT POMJOF JT UIF UIJSE NPTU DPNNPO BD UJWJUZ QFSGPSNFE CZ LJUDIFO BOE CBUI EFBMFST BOE EFTJHO FST POMJOF TVSQBTTFE POMZ CZ SFTFBSDIJOH QSPEVDU JOGPSNB UJPO BOE SFBEJOH OFXT BSUJDMFT 8BUDIJOH LJUDIFO BOE CBUI WJEFPT POMJOF SBOLT IJHIFS UIBO QVSDIBTJOH QSPEVDUT EPXOMPBEJOH BQQT SFBEJOH CMPHT TJHOJOH VQ GPS OFXTMFU UFST PS 8FCJOBST QPTUJOH JO GPSVNT PS pOEJOH B DPNQBOZ` T TPDJBM NFEJB TJUF ,JUDIFO BOE CBUI WJEFPT IBWF TVSQBTTFE 8FCJOBST BNPOH LJUDIFO BOE CBUI EFBM FST BOE EFTJHOFST XIP BSF OFBSMZ UXJDF BT MJLFMZ UP XBUDI POMJOF JOEVTUSZ SFMBUFE WJEFPT PO B NPOUIMZ CBTJT BT UIFZ BSF UP BUUFOE 8FCJOBST "OE XIJMF OFBSMZ OFWFS BUUFOE PO MJOF 8FCJOBST POMZ OFWFS XBUDI LJUDIFO BOE CBUI SFMBUFE WJEFPT POMJOF 5IF GVUVSF PG WJEFP BMTP MPPLT TUSPOH *O UIF OFYU NPOUIT PG LJUDIFO BOE CBUI EFBMFST BOE EFTJHOFST QPMMFE FYQFDU UP CF WJFXJOH POMJOF LJUDIFO BOE CBUI WJEFPT NPSF GSFRVFOUMZ UIBO UIFZ EP OPX BOE FYQFDU UP CF QPTU JOH NPSF WJEFPT UIFNTFMWFT GROWTH AREAS 8IJMF UFDIOPMPHZ TFFNT UP CF FWPMWJOH PO BMM GSPOUT UIF UBCMFU PS J1BE XBT DJUFE BT UIF POF BSFB XJUI UIF HSFBU FTU HSPXUI QPUFOUJBM PWFS UIF OFYU NPOUIT *O GBDU XIJMF POMZ B RVBSUFS PG UIF LJUDIFO BOE CBUI EFBMFST BOE EFTJHO FST QPMMFE TBZ UIFZ DVSSFOUMZ VTF B UBCMFU PS J1BE B XIPQ QJOH FYQFDU UP TUBSU VTJOH POF JO UIF DPNJOH ZFBS TFF ( SB QI XJUI TJHOJGJDBOUMZ NPSF JOEFQFOEFOU EFTJHOFST GBWPSJOH UIFTF PWFS EFBMFST BOE EFTJHOFST XPSLJOH PVU PG TIPXSPPNT ,JUDIFO BOE CBUI BQQT XFSF TFFO BT UIF TFDPOE IJHI SFBEJOH NPSF QPTUT XJMM CF QPTUJOH NPSF PG UIFJS PXO QIPUPT QMBO UP JODSFBTF UIFJS QPTUJOH BDUJWJUZ BOE QMBO UP QPTU NPSF WJEFPT OTHER KEY FINDINGS 0UIFS LFZ GJOEJOHT PG UIF TVSWFZ JODMVEF UIF GPMMPXJOH ૯ 5IF UPQ GJWF UFDIOPMP HJFT DVSSFOUMZ VTFE CZ LJUDIFO BOE CBUI EFBMFST BOE EFTJHOFST BSF EFTLUPQ DPNQVUFST TNBSU QIPOFT MBQUPQ DPNQVUFST $"% TPG UXBSF BOE QSPEVDU Highest Technological Growth Areas for K&B; Dealers/Designers 50 40 30 20 10 0 4PVSDF 3*$,* 41% 35% 32% 25% 24% 23% 23% 4 PSEFSJOH TPGUXBSF ૯ 5IF UFDIOPMPHZ QSPEVDUT UIBU SFTQPOEFOUT GFFM OFFE UIF NPTU JNQSPWFNFOU UP CF NPSF VTFGVM UP LJUDIFO BOE CBUI EFBMFST BOE EFTJHOFST JODMVEF LJUDIFO BOE CBUI BQQT $"% TPGUXBSF TNBSU QIPOFT BOE UBCMFUT J1BET ૯ 0OF JO pWF EFTJHOFST BOE EFBMFST BSF MPPLJOH GPS BQQT UIBU IFMQ JO MBZJOH PVU BOE DBMDVMBUJOH NFBTVSFNFOUT GPS UIFJS EFTJHOT XIJMF POF JO JOEJDBUF UIBU UIFZ OFFE BQQT UIBU QSPWJEF RVJDL BDDFTT UP QSPEVDU TQFDT BOE TBNQMFT BTTJT UBODF JO QSFQBSJOH QSPKFDU RVPUFT BOE QSPEVDU QSJDJOH BOE B XBZ UP MJOL BMM PG UIFJS UFDIOPMPHJFT JO B DMPVE ૯ 8IJMF UXP UIJSET PG UIPTF QPMMFE WJTJU LJUDIFO BOE CBUI 8FC TJUFT BU MFBTU EBJMZ JOEFQFOEFOU EFTJHOFST BOE UIPTF XJUI ZFBST PG FY QFSJFODF XFSF MFTT MJLFMZ UP WJTJU LJUDIFO BOE CBUI 8FC TJUFT BT GSFRVFOUMZ ૯ 4JHOJpDBOUMZ NPSF L C EFBM FST BOE EFTJHOFST JO MBSHF CVTJOFTTFT UIPTF XJUI QFPQMF PS NPSF FYQFDU UIFJS VTBHF PG LJUDIFO BOE CBUI 8FC TJUFT UP JODSFBTF JO UIF DPNJOH ZFBS Highest Growth Areas For Social Media Use 60 50 40 30 20 10 0 59% 57% 4PVSDF 3*$,* 54% 46% 37% 5 3 18% September 2012 ForResidentialPros.com | 41 Weekly Few Times a Month Once a Month Few Times a Year Once or Twice Annually Tablet/iPad Kitchen & Bath Apps Web-Based Presentations Video/Web Cam Skype/Video Conferencing Contact Management/Marketing Software TV/Projection to Showcase Projects Never Promote Business View Photos/Online Videos Read Others' Posts Post Photos Post Comments Post Videos