Kitchen & Bath Design News is the industry's leading business, design and product resource for the kitchen and bath trade.
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ONCE A HIGH-TECH NOVELTY , apps have become a way of life for many design professionals who go nowhere without their smart phone or tablet. Whether tracking fnancial expenditures or time, making project notes on site or staying in touch with clients, apps can lighten the work load and streamline and simplify everything from drawing and designing to ordering, pricing, tracking shipments and more. Business apps can help with everything from connecting for online meetings to marketing via email, while the newest manufacturer apps help designers and their clients with a variety of functions, including comparing and visualizing diferent color combinations, custom designing products, fnding up- to-date product and design information and more. This month, KBDN looks at several apps of interest to kitchen and bath dealers and designers. MailChimp WHAT IT IS: A free email marketing tool that allows users to manage lists, add new subscribers, send campaign drafts and view reports. A Pro version is available for purchase with additional features available. WHAT IT DOES: MailChimp is used to send out email marketing blasts to a subscriber list. The app is a way to maintain, schedule, edit and approve campaigns created on the computer. Additionally, users can monitor list growth, fnd additional sub- scribers near their current location, add subscribers from their device on the spot and fnd out who is most engaged. If a team has multiple accounts, they can share them via the app to see what others in the group are doing. WHO IT'S FOR: Any business owner who needs a simple tool for marketing and reaching a large audi- ence with a click of a button or a swipe of the fnger. WHY KITCHEN AND BATH DESIGNERS NEED IT: Whether designers can aford an outside PR agency or not, MailChimp can easily be used to reach a large crowd and get the frm's names out there. It will help designers see what works and what doesn't when it comes to marketing. AVAILABLE SINCE: 2001 WHO MAKES IT: The Rocket Science Group PLATFORM: iOS, Android OS, Web WHERE TO FIND IT: On the iTunes Store, on Google Play, on the MailChimp web site NOTE: To use the app, a MailChimp account must frst be created on http://mailchimp.com/ 24 Kitchen & Bath Design News • February 2016 WHAT'S APP Circle No. 12 on Product Card