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May 2015 | ForResidentialPros.com | 31 Cohen's comprehensive Web site is yet another tool that she relies on to help promote her business. SPECIALTIES The business handles "space planning and materials selec- tion for everything built-in," and while the firm does ex- tensive work with kitchens and baths, Cohen notes that they will also do complete renovations, and even exterior redesigns – "although I have jumped into all sorts of proj- ects when I think our skill set and way of thinking will be a beneft to the project," she adds. Cohen sees the frm's pri- mary clientele as "adults who are ready to reward them- selves for all of their hard work, for raising children, building businesses, taking care of parents, etc. They are ready to change their home into something that repre- sents them and their lifestyles." To that end, she cites a recent project: a technically complex master bath that won an ASID Excellence in Design award. She notes, "I designed and had fabri- cated custom curved cast glass enclosures with a horizontal grain that had to align across panels and doors. The radii of the curved doors were so unique that only three places in the country could temper them. The result was spectacular." But it's not just aesthetics that drive her designs: Cohen also recognizes the importance of creating spaces that are liv- able. As she explains, "Our approach to design is very com- prehensive. We fnd out how our clients really live in their homes and what their goals are. We get to the bottom of what they want to change and why. This approach allows us to come up with solutions that tru- ly work for our clients for the long term." The bottom line, she says, is that, "We create places that people love to live in." She notes that her frm de- velops multiple solutions and ofers a variety of selections for every project, explaining, "Our process is very interactive." As a result, the clients "truly feel ownership in the fnal decisions." Her business philosophy is simple: "Do what you are passionate about, reinvent the busi- ness if it is no longer fun, make sure you take incredibly good care of your clients and run your busi- ness like a business – you are not a charity (well, unless you really are a charity!). Ultimately, though, what she believes really makes her business unique is that, "I live for design. I can't imagine a day when I don't recreate spaces. I think about it in my free time, wake up on week- ends and design places out of the blue. For me, design is a calling." Circle No. 19 on Product Card