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April 2015 | ForResidentialPros.com | 29 Salerno, Inc. ofers CAD drawings for elevations and foor plans, allowing the frm to present clients' projects in 3-D on a big-screen television. The de- signers pair this with hand renderings of each project to present a complete picture of the work ahead, which Peter says is "a wonderful marriage of high tech and Old World presentation." AN UPSCALE CLIENTELE Peter Salerno notes that the compa- ny's clientele is most often a person who "appreciates high-end design and Old World craftsmanship." "We specialize in detail – whether it's a classic aesthetic with a unique reclaimed tin hood and hand-carved mullion doors, or a transitional kitchen using pure white cabinets, glass tile backsplashes and a sleek glass/stainless hood," he continues. "Our projects are geared to ft each client's lifestyle and decorating pref - erence, be that ultra modern, rustic or classic." The company's design philosophy of looking to artwork, sculpture, pe- riod furniture and architecture for inspiration has led the father and son designers to work on dozens of out-of- the-box designs. Anthony Salerno says one of his most unique projects involved a client who came to him looking for a unique master bath design. "I used reclaimed tin from a speak- easy in Chicago once owned by Al Capone," he explains. "When the client saw the beauty of the tin and heard the story behind it, it became the fo- cal point of her bathroom. The vanity became a piece of furniture and a rare gem in her home." When pressed for his favorite project, Peter recalls a kitchen with a number of ofbeat star-studded pedigrees. "One of my favorite kitchens was in a mansion owned by Joseph Kennedy where Gloria Swanson re- sided in the 1930s," he says. "The client found a gorgeous stained glass ceiling that came from a 13th century European castle. The glass was backlit and placed over a large hand-painted island, creating a truly unique fo- cal point. The kitchen cabinets were created with the same attention to detail that the 13th century ceiling possessed. To use such an antique as a focal point inside a mansion with such history made for an exciting project." The Salernos describe their com- pany culture as forever encouraging reinvention and fearless design. As for their business philosophy, Peter calls it simple. "Be passionate about the kitchen and bath industry. You need to love to create beautiful projects for your clients. If you can achieve that, you will never have to worry about having enough work," he concludes. Circle No. 17 on Product Card The Salernos identify their client base as detail-loving homeowners who appreciate multi-textured spaces, as seen in the kitchen above and the bathroom at right.