March 2015 | ForResidentialPros.com |
17
Industry Update {
Noteworthy developments impacting the kitchen and bath market
}
Wolf Spearheads
Reclaim the
Kitchen Initiative
Madison, WI –
The Reclaim the Kitch-
en initiative has been launched by
Wolf Appliance. The company is
teaming up with award-winning
author and chef Kathleen Flinn for
the plan.
"America is in the middle of a
cooking crisis," said Flinn. "Cook-
ing has evolved into something of
a spectator sport. Someone once
confessed to me that they eat
Tuna Helper while watching Gor-
don Ramsey. I want to help teach
the world to cook and to foster a
sense of confdence throughout
the process. Through my part-
nership with Wolf, we will give
families the tools to help them
reclaim their kitchens."
Wolf reports that, in 1900,
98% of meals were enjoyed in
the home. Currently, that number
is less than 50%. Americans also
spend less money at the grocery
store now than in any other time in
history, and they spend a mere 31
minutes a day cooking. The com-
pany notes that one simple family
meal a week might be the perfect
place to start. Wolf has outlined
three simple steps to help Reclaim
the Kitchen: Plan meals, celebrate
food and cook together.
"Our company itself is in its
third generation of family owner-
ship; the importance of family has
been clear to us since the very be-
ginning," said Jim Bakke, president
and CEO of Sub-Zero and Wolf.
"We believe in the many ben-
efts of families coming together
to share moments and create
memories over delicious food.
By re-establishing the kitchen
as a central gathering place and
providing the necessary tools for
easier meal planning and prepa-
ration, Wolf can help families
achieve those benefts."
A video spearheading the
Reclaim the Kitchen program visu-
ally expresses the sharp decline in
family cooking at home, and em-
boldens families to begin again.
The accompanying Web site, Re-
claimTheKitchen.com, provides
people with inspiration, tips and
resources to motivate them, in-
cluding some of the most popular
Wolf recipes and a library of useful
links tailored for home chefs of all
skill levels, the company noted.
"The kitchen is the heart of the
home," said Michele Bedard, v.p. of
marketing for Sub-Zero and Wolf.
"Unfortunately, as our schedules be-
come busier, we begin to spend less
time there as a family. ReclaimTheK-
itchen.com provides the resources
needed to help inspire and empower
people to start cooking again, and
then reap all the benefts that come
from cooking and being together as
a family."
Additional information about
the program can be found by vis-
iting www.multivu.com/players/
English/7427351-subzero-wolf-re-
claim-the-kitchen.
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