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November 2014 ForResidentialPros.com | 21 eral clients have found her through Houzz. Jim isn't concerned that social media will become a substitute for the show- room. "It isn't a threat to the showroom," he said. "It's actu- ally an opportunity to attract more people to come in. We know that customers are out there doing the research be- fore they come in. But this is still a touch and feel business. Eventually the customers are going to want to come in to see the colors and feel the materials in person before they make their fnal deci- sions. They may come to us further along in the pipeline but they are going to come to us, and they will have better formed ideas than ever." WHAT NOW? One of the best things about Houzz is that it's free. Start- ing your own page – whether you're a designer or a show- room – is simple. First take some time to ex- plore the site. Search "Find a Pro" to see what other design- ers are doing. Think about some ideas that will make your page stand out. When you're ready, create your Houzz account. Be sure to upload a nice friendly but professional photo for your profle. This is the frst im- pression people will have when they meet you online. Then, upload samples of your best projects. This is where you get to show of the great work you've just done – or have in the works. " T he t i me needed to manage my profile is very minimal," Amy shares. "After the initial set-up, all that's needed is an occasional up- date to my portfolio photos." Don't forget: Houzz isn't just for getting found – it's a social network, too. You'll connect better if you con- tribute. It's important to be active on the site. Get your feet wet with a few discussion posts. Maybe start a discus- sion yourself. Think about a topic you'd like to write about and become a Houzz author. Many of the articles there are written by freelance design Thanks to an impressive array of advanced options, our new WhisperGreen Select is the ideal all-purpose IAQ Solution. The ingenious new Pick-A-Flow (50-80-110 CFM) technology gives you the ability to select your required air flow with just the flip of a switch. Then, a set of four unique Plug 'N Play modules allows you to further customize the fan by choosing Multi-Speed Operation, Motion Sensor, Condensation Sensor and Automatic LED Night Light. With Multi-Speed you can select the proper CFM settings to satisfy ASHRAE 62.2 continuous ventilation requirements. WhisperGreen Select also features our revolutionary DC Motor with SmartFlow ™ optimum CFM technology and our unique LED replaceable lamps. Our new Flex-Z Fast ™ bracket system provides quick and easy installation. WhisperGreen Select can also be used to comply with LEED for Homes, CalGreen and ENERGY STAR ® for Homes 3.0. Learn more about the fan that does it all at us.panasonic.com/ventfans. Multi-Speed Condensation Sensor NiteGlow ™ LED Night Light Motion Sensor Introducing Panasonic WhisperGreen Select ™ . The customizable vent fan for virtually any application. Circle No. 10 on Product Card writers. They post roughly once per week on their home design specialties. If you like to write, this could be an ex- cellent PR opportunity for your business. Back in the day, designers were proud to plop down their leather portfolios to show their work to an interested party. Today, our portfolios should be always open and on display to a world of in- trigued viewers. It's good for us designers – and it's good for our showrooms, too.